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Associate Creative Director, Copy - Song Life, Part of Accenture Song

Zenta Group Co Ltd

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Accenture Song Life—A Partner for Growth    The Agency of Record model we all grew up with was built for stability—long planning cycles, rigid campaigns, and success measured in outputs. Today demands something more. With evolving pipelines, diverse patient populations, and accelerated launches, the challenge is not just communication—it’s staying continually relevant.   At Accenture  Song Life , we reinvented the AOR to be a true  growth engine for biopharma —anchored in one objective: helping you fuel growth by building continual relevance.   We do this by being  Smarter, Faster ,  Better    Smarter —intelligence-led, powered by AI, data, and life sciences expertise, so your brand is always one step ahead.   Faster —an agile, adaptive model that scales global blockbusters and targets rare disease communities with equal precision, moving at the speed of science and patient need.   Better —world-class creativity combined with Accenture’s technology and consulting rigor, shifting from campaigns to outcomes—like launch uptake, adherence, and market share.   The reinvented AOR is not a supplier—it’s a growth partner. Accenture  Song Life  brings creativity, technology, and strategy together to serve as your growth engine—continually relevant, always accountable, and built to deliver impact for patients, providers, and your business.”   You are:     A curious and collaborative   L ife   S ciences creative   copy   pro driving customer success and business results globally at scale.  You bring deep experience in oncology and have worked across multiple brands   and therapeutic areas .    You enjoy delving deep into the data to create meaningful messages and approvable claims.    You know your way around MLR reviews and feel at home with both internal teams and   diverse   client audiences.   The work:   A copy/content leader who has a background in writing for healthcare audiences   ( both   HCPs   and the   patient / caregiver   audience.   They understand how to develop content that will capture interest, build trust and work in a highly regulated industry – life sciences and/or health sector. They are collaborative with team members from multiple disciplines, including art/visual design, but also client services, performance marketers, data/analytics, strategy and more.    They understand how to create unique content for   e merging media and tech (especially helpful in unique healthcare platforms). The   ACD, Copy   has experience writing/evaluating copy based on clinical product information, can find compelling narratives in clinical data and prescribing information, and can   interact confidently   with both   L ife   S cience s   brand marketers as well as healthcare system/provider and patient audiences.   They can easily become   familiar with the   brand , science, and strategic issues for each pro je ct   they   work on .   E xperience   in   multiple therapeutic   areas is   key. They will also understand how to create content that aligns to   our   clients ’   strategic objectives.     They have had   a number of   years of   supervisory experience and   are extremely comfortable in front of clients.   If you have a passion for making a difference in patients’ lives, and can thrive in a fluid, fast-paced, energetic environment, we’d love to talk to   you!   Key Responsibilities:   Participate s   in strategic and tactical meetings to develop effective campaigns and activations reflecting the   clients’   objectives   Delves into the data   and develops a strong working knowledge of claims and messages   Contributes innovative ideas and tactics appropriate to client marketing strategy   Brainstorm s   campaign ideas with colleagues   Contributes to   thought decks for campaign   presentations   Plans ,   develops and writes materials as assigned, working   closely with   medical   colleagues   on specific initiatives to ensure alignment with strategic objectives   Partners with art direction/visual designers as well as other creative team members to develop engaging materials that maintain a high level of scientific accuracy, compelling campaign creative, and achieve our client’s strategic   imperatives   Supervises a small team of copywriters   Interacts   and   collaborates   closely   with clients daily   Partners with internal team and provides onsite support at key client meetings or events   Attends and participates in MLR reviews as needed (Experience in live reviews   is   key)   Secures references as needed through the appropriate channels to provide full support of all claims within a deliverable and provides clean delivery of reference packets for internal and client teams   Collaborates with   medical editors   to resolve grammatical , content   or stylistic errors or concerns   Work s   to tight deadlines and   can   juggl e   multiple projects     Takes a proactive solutions-oriented approach into all tasks   Maintai ns   high standards and ensur es   only the best work is released to the client   Here’s what you’ll need:   At least 12   years   of   c onceptual healthcare/ copy writing experience, preferably in a health care marketing or communications agency   At least 5   years   of   experience   working in the Oncology area   on   multiple agents     At least   5   years   of b rand   l aunch experience for both HCP and patient audiences   A least 10 years   of   proficiency in Microsoft Office Suite, including Outlook, Word, Excel, and PowerPoint   At least 10 years   of   proven organizational and timeline prioritization skills; scheduling flexibility to accommodate work volumes and the ability to manage multiple assignments   At least 5   years   of   experience   in   strategic brainstorming, campaign development and creative execution writing email copy, advertising (digital, print, banners), brand messaging, web copy, video scripts, marketing collateral   B

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