Associate Director, Analytics

Job Description Who We Are   Horizon Media , founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are   headquartered   in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service .    Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune,   AdAge , Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.   At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed,   safe   and empowered. We value YOU and believe that your authentic voice and unique perspective   allows   us to create a more rewarding culture, and experience, together.    Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.    What   You’ll   Do     The   Associate Director,   Analytics   wi ll   be dedicated to one of our largest client teams .   T he   AD   will play a key role in driving client   measuremen t   ap proach es and   in   uncovering what   did   and   didn’t   work   to   achiev e   client brand goals and   to   use this   knowled ge   to support   strategic and   tactical   plan optimizations.    Responsibilities   Support   and   help   implement the strategic measurement vision for our client, including analytics roadmaps, measurement frameworks, learning agendas, strategic and tactical plan recommendations, and cadence and formats of client deliverables drawing on deep understanding and media measurement, analytics, our client’s business, and how analytics can best contribute to effective media planning.     Help evaluate and recommend   measurement   vendors and solutions to continuously drive innovation and operational excellence.   Identify   insights derived from existing measurement solutions and media reporting and ensure that insights are actionable for media planning/buying and ladder up to overall client strategic objectives .     Manage   2 people ( a senior analyst and analyst )   in organizing and analyzing data to   facilitate   insight s   but be a part of a larger   client   analytical team and be ready to flex as needed .   Become a trusted advisor   on anal ytical   measurement to clients and internal teams.   Who You Are   You   are an advocate for the role of data, analytics, and insights in media   planning and buying   and have a thorough understanding of the media measurement landscape .    You enjoy partnering with both internal and external partne rs   on projects big and small .    You have   high   personal and professional   standards and expect the same   from those you work with .    You   welcome challenges and   are solutions oriented.     Preferred Skills & Experience   Required Qualifications   6-7   years of   relevant   experience, including media agency experience.     Ability to translate campaign performance data into clear, actionable insights that inform media planning, optimization, and future campaign strategy.   Experience interpreting advanced measurement outputs, including marketing mix modeling, attribution models, incrementality testing, brand lift studies, and cross-channel performance analyses. Strong ability to develop measurement frameworks and learning agendas that connect campaign objectives to KPIs, data sources, methodology, reporting approach, and decision-making needs.     Possess   deep   unders tand ing   of   brand lift   measurement .   Capable   of   build ing   trusted relationships with internal cross-functional teams   and   with clients as   needed .   Knowledge of statistical significance and ability to ensure and communicate relative confidence and risk levels.   Strong analysis capabilities .    Must be able to peel through layers of data,   identify   important findings, and deliver analysis and insight in a constructive and concise manner to both internal teams and external client constituents.   Experience with media measurement companies such as Nielsen, Kantar   Millward   Brown,   Dynata ,   Upwave , DISQO,   etc.   .   Solid understanding of survey design for media impact measurement .     Prior management of teams of analytics professionals   at manager   /   analyst level .   Excellent verbal and written communication skills, including the ability to create client-ready presentations with guidance   as needed   and the ability to explain   results   when communicating with and presenting to clients .     Additional   helpful skills   Exposure to syndicated research sources/tools ( Gfk , MRI, Simmons, Scarborough, IMS, Nielsen, comScore), data visualization tools such as Tableau, Datorama.   Knowledge   of typical proprietary agency planning tools.   U nderstanding of cross-channel analytics including mix modeling/econometric analysis, digital attribution, and digital/cross-media brand studies and the ability to derive   appropriate insights   from each    Understanding of Ad Operations and QA procedures.   Certificates, Licenses and Registrations     N/A   Physical Activity and Work Environment   N/A   #LI-KG1 #LI-HYBRID #HM The statements   herein   are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills   required of   personnel so classified. Furthermore, they do not   establish   a contract for employment and are subject to change at the discretion of the employer.   Horizon Media is proud to be an equal opportunity workplace.  We are committed to equal employment oppor