Associate Director, HCP Experience – US Pain

Job Description General Summary: Vertex is seeking a talented marketing professional to join the US Pain Business Unit to support   the HCP experience   with JOURNAVX . The Associate Director, HCP Experience will   play a critical role in shaping and delivering best-in-class experiences for healthcare professionals (HCPs) as we continue the launch of JOURNAVX, a novel selective pain signal inhibitor of NaV1.8 in acute pain.   This role will focus on designing and executing integrated HCP engagement strategies across key touchpoints   of the education and prescribing experience . The individual will work closely with the Senior Director, HCP   Marketing   to bring the HCP strategy to life and ensure a seamless, impactful experience across the customer journey.   This role reports to the Senior Director, HCP Marketing for the US Pain Business Unit. Key Duties and Responsibilities: Execute HCP Experience Strategy   Partner with the Senior Director, HCP Marketing to translate brand strategy into impactful HCP experiences across channels and touchpoints   Own Key Experience Components   Support the development and execution of integrated HCP engagement plans, including payer pull-through, PSP   changes   and other capabilities across the HCP workflow.   Ensure alignment and consistency of messaging and experience across all HCP-facing channels   Enhance Omnichannel Engagement   Partner cross-functionally to   help   map and   optimize   HCP journeys across channels   Support test-and-learn initiatives to improve targeting, personalization,   and engagement   effectiveness   Develop Promotional Materials   Lead development and refinement of HCP promotional materials in partnership with agencies and cross-functional teams   Ensure materials are aligned to brand strategy, compliant, and tailored to target HCP segments    Drive Execution   Excellence   Manage agency partners and internal processes to deliver high-quality work on time and within budget    Support brand planning and execution processes, ensuring alignment to strategic priorities    Collaborate Cross-Functionally   Work closely with field leadership, medical, market access, and other marketing teams to ensure an integrated HCP engagement approach    Contribute to cross-functional HCP engagement forums and planning processes   Support Innovation & Continuous Improvement Identify   opportunities to enhance HCP experience through new capabilities, channels, and technologies   Contribute to a test-and-learn culture focused on continuous improvement   Compliance & Culture   Ensure all activities align with legal, regulatory, and compliance requirements   Role model a culture of integrity, collaboration, and accountability   Leverage Data & Insights   Partner with Market Insights and analytics teams to understand HCP needs and behaviors   Track performance of HCP programs and recommend optimizations based on data and insights   Knowledge and Skills: Experience executing HCP marketing programs across multiple channels (e.g., digital, peer-to-peer, congress, field materials)   Strong project management skills with ability to manage multiple workstreams simultaneously   Ability to translate strategy into execution with attention to detail and quality   Strong collaboration skills and ability to work effectively across cross-functional teams   Analytical mindset with ability to   leverage   data to inform decisions and   optimize   performance   Strong written and verbal communication skills   Comfortable working in a fast-paced, evolving environment   Education and Experience: Bachelor’s degree   required   7 + years of experience in healthcare/biopharmaceuticals in marketing, consulting, or agency roles, or equivalent combination of education and experience   Experience supporting HCP marketing or promotional programs in U.S. or global markets   Experience working with agencies and managing cross-functional projects   Preferred Qualifications:   Experience supporting product launches or new   indication   expansions   Familiarity with omnichannel engagement strategies and marketing automation tools   Experience working with CRM platforms and digital engagement tools   Ability to travel ~20–30%   Pay Range: $162,800 - $244,200 Disclosure Statement: The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job-related factors permitted by law. At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations.  From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more. Flex Designation: Hybrid-Eligible Or On-Site Eligible Flex Eligibility Status: In this Hybrid-Eligible role, you can choose to be designated as:  1.     Hybrid : work remotely up to two days per week; or select 2.     On-Site : work five days per week on-site with ad hoc flexibility. Note: The Flex status for this position is subject to Vertex’s Policy on Flex @ Vertex Program and may be changed at any time.  #LI-Hybrid Company Information Vertex is a global biotechnology company that invests in scientific innovation. Vertex is committed to e