Associate Director, Product Marketing - Multi Asset

About the Role: Grade Level (for internal use): 12 As an integral member of S&P   Dow Jones Indices’   (S&P DJI)   multi-asset   marketing team, this position   is responsible for   leading product marketing initiatives that drive awareness, adoption, and engagement of S&P   DJI’s   multi-asset  offerings. This role will focus on crafting compelling product narratives and content strategies that resonate with target audiences in   the   evolving  insurance,  bank  and asset management landscape .   As part of the broader commercial organization, Marketing   is responsible for   connecting product marketing activities (product launches, content creation, go-to-market strategies, and client education) to specific commercial outcomes. This role is essential in positioning S&P   DJI   as a leader in the  insurance and structured product  space,   leveraging   essential data, research, and insights.   The individual will collaborate closely with product management, sales, and other marketing teams to ensure alignment and execution of product marketing strategies that drive revenue and market share.   Responsibilities:   As part of the   global   Marketing team, you will   be responsible for   leading product marketing initiatives and content creation efforts that connect Marketing activities to specific commercial outcomes, focusing on:   Content Strategy and Development:   Design and implement a comprehensive content marketing strategy that  showcases  S&P DJI’s multi-asset solutions. Create high-quality content, including blog posts, whitepapers, brochures, video scripts,  webinars  and educational materials that effectively communicate index features,  benefits  and market insights.   Product Positioning and Messaging:  Develop and refine the positioning and messaging for S&P   DJI’s   multi-asset index solutions . Craft compelling narratives that highlight the unique value propositions and benefits to various audiences,   specifically insurance .   Go-to-Market Strategy:  Lead the development and execution of go-to-market strategies for new product launches and enhancements. Collaborate with cross-functional teams to ensure successful rollout and market penetration   of multi-asset benchmark offerings and downstream products built on S&P DJI indices .   Market Research and Competitive Analysis:  Conduct market research to   identify   trends, customer needs, and competitive landscape. Utilize insights to inform product development and marketing strategies, ensuring S&P   DJI’s   offerings   remain   relevant and competitive.   Account-Based Marketing:  Engage with key partners and   clients in   globally   to promote awareness and adoption of S&P   DJI’s   multi-asset solutions.   Develop tailored marketing strategies to nurture relationships and drive   downstream   product usage.   Performance Metrics and Reporting:  Establish KPIs and metrics to measure the success of content marketing and product marketing initiatives. Provide regular reporting and analysis to internal stakeholders to inform decision-making and strategy adjustments.   Compensation/Benefits Information (US Applicants Only): S&P Global states that the anticipated base salary range for this position is $153,790 - $161,845 Final base salary for this role will be based on the individual’s geographic location, as well as experience level, skill set, training, licenses, and certifications. In addition to base compensation, this role is eligible for an annual incentive plan.  This role is eligible to receive additional S&P Global benefits. Qualifications:   7+ years of professional experience in product marketing within financial services, with a strong focus on   m ulti-asset strategies, Insurance, Investment Banks preferred.   Proven   expertise   in content marketing and content creation, with a portfolio of successful campaigns and materials that   demonstrate   effective messaging and audience engagement.   In-depth understanding of multi-asset investment strategies, and the product development lifecycle.   Proven   track record   of developing successful product marketing strategies and campaigns that drive measurable results.   Exceptional interpersonal, written, and verbal communication skills, with the ability to convey complex concepts clearly and persuasively.   Strong project management skills with the ability to manage multiple initiatives simultaneously and meet deadlines.   Preferred Qualifications:   Bachelor’s degree (Marketing, Communications, Business, or related field preferred). Experience with product launches, go-to-market strategies, and account-based marketing in the   multi-asset   space.   Familiarity with   digital   marketing channels and tactics, including social media, content marketing, and email campaigns.   Analytical mindset with experience in market research and competitive analysis to inform product positioning.   Ability to work collaboratively with cross-functional teams, including product management, sales, and external partners.   About S&P Global Dow Jones Indic e s   At S&P Dow Jones Indices, we provide iconic and innovative index solutions backed by unparalleled expertise across the asset-class spectrum. By bringing transparency to the global capital markets, we empower investors everywhere to make decisions with conviction. We’re the largest global resource for index-based concepts, data and research, and home to iconic financial market indicators, such as the S&P 500 ® and the Dow Jones Industrial Average ® . More assets are invested in products based upon our indices than any other index provider in the world. With over USD 7.4 trillion in passively managed assets linked to our indices and over USD 11.3 trillion benchmarked to our indices, our solutions are widely considered indispensable in tracking market performance, evaluating portfolios and developing investment strategies.   S&P Dow Jones Indice