Associate eCommerce Manager – D2C

Join us as we empower the world to work out, creating healthier lives together. We are   seeking   a highly motivated Associate eCommerce Manager to   join our   global team of   eComm   pros, driving   eComm   expansion and excellence across   the   world . This role manages day ‑ to ‑ day site operations, merchandising strategy, content execution, and site experience improvements for our U.S. consumer storefront, while also contributing to   the international growth of D2C . T he ideal candidate combines ,   eCommerce merchandising   expertise ,   strong analytical   skills   and a   consumer- first   mindset to deliver a   best- in- class   shopping experience.   **This is a hybrid position based out of our Global HQ in Rosemont, IL - M/F remote and T-Th are in-office collaboration days ** # LI-Hybrid   WHAT YOU'LL DO   Execute and optimize the D2C merchandising strategy to drive conversion and deliver an exceptional online shopping experience.  Leverage your design skills and partner with the creative team to enhance page layouts, content presentation, and digital experience.    Utilize data analytics tools to monitor key performance indicators (KPIs) related to D2C product sales, conversion rates, and customer engagement.   Identify and execute upsell and cross-sell opportunities to maximize AOV and repeat purchase rates.  Conduct A/B testing to validate hypotheses and support continuous experience improvement. Maintain accurate, up‑to‑date product data (pricing, availability, attributes, categorization).  Improve findability and product discovery through optimized navigation, taxonomy, and search. ​ Analyze sales trends, customer insights, and competitive activity to inform merchandising decisions.  Leverage SEO & AEO best practices to drive organic traffic and improve search rankings.  Support promotional planning with margin analysis, forecasting, and onsite activation strategy.  Support D2C photo/video shoots to ensure consumer focused assets are captured and optimized.  Partner with Marketing on product launches, campaigns, promotions, and storytelling.  Collaborate with IT and operations teams to support backend integrations related to order management, fulfillment, and inventory visibility.  Contribute to global expansion workstreams, including requirements gathering, user experience considerations, and regional eCommerce standards.   Bonus if you can build monthly product forecasts and provide input on inventory planning to ensure consumer demand is met.  WHAT YOU'LL BRING   Required:   Bachelor's degree in Marketing , Business, or a related fiel d   3+ years of experience in eCommerce merchandising, digital operations, or UX within a D2C environment.   Strong understanding of eCommerce platforms (Shopify preferred)   and online retail best practices   Experience using analytics tools to drive decision ‑ making.   Excellent organizational and project management skills.   Strong collaboration skills and ability to work effectively across global teams and time zones.   Entrepreneurial mindset — comfortable with ambiguity, resourceful, and proactive.   Preferred:   Knowledge of European eCommerce practices and localization requirements.   Familiarity with fitness ,   wellness   or related industries   Familiarity with SEO and AEO best practices for product and category content.   At Life Fitness / Hammer Strength,  we think customer first ,  play as one team , and  raise the bar on fitness innovation —in the gym and in every corner of our facilities. We  persevere and get it done , with a clear purpose to  inspire each other to live healthier lives . If you’re ready to bring out the best in people while powering the future of fitness manufacturing, we invite you to apply.   Want to take the next step in your career?   Life Fitness / Hammer Strength takes pride in our talented employees and believes in providing opportunities for further growth and advancement. We encourage you to test your strengths, push your limits, and unleash your potential. If you feel the position is right for you, we invite you to apply. We’ll work with you closely to support you throughout the hiring process. If your CV/ resume shows that your skills and experience have synergy with the job description, then we’ll hop on a call to get to know you and your experience and discuss the position in more detail. If it’s not the right opportunity this time, we’ll always let you know.   At Life Fitness / Hammer Strength, we believe in taking care of our team with a comprehensive total rewards package that includes competitive pay and a range of valuable benefits. The salary range for this position, intended for U.S. applicants, is $70,500 - $100,300 annually.The actual salary will vary based on applicant’s education, experience, skills, and abilities. The salary range reflected is based on a primary work location of Rosemont, IL and the actual salary may vary for applicants in a different geographic location. Life Fitness / Hammer Strength offers a comprehensive package of benefits for full-time team members, including, but not limited to: a 401(k) savings plan with 4% employer match; medical, dental and vision insurance, parental, medical and military leaves of absence, paid time off, including 12 paid holidays throughout the calendar year, paid vacation days beginning at 13 days annually, paid sick leave as provided under state and local paid sick leave laws, company paid short-term disability and optional long-term disability, health savings account, health care and dependent care reimbursement accounts, employee and dependent life insurance and supplemental life and AD&D insurance, hospital indemnity; identity protection, legal services, adoption assistance, tuition assistance, commuter benefits, employee discounts, and an employee assistance program that includes free counseling sessions.  Eligibility for benefits is gov