Associate Product Manager

Join us at Entrust    At Entrust, we’re shaping the future of identity centric security solutions. From our comprehensive portfolio of solutions to our flexible, global workplace, we empower careers, foster collaboration, and build solutions that help keep the world moving safely .     Get to Know Us    Headquartered in Minnesota, Entrust is an industry leader in identity-centric security solutions, serving over 150 countries with cutting-edge , scalable technologies. But our secret weapon? Our people. It’s the curiosity , dedication, and innovation that drive our success and help us anticipate the future.  Position Overview:   The Associate Product Manager (APM) supports a disciplined, business oriented approach to product planning and management of the assigned hardware solutions to achieve business performance objectives. Through Voice of the Customer research, participation in channel partner product councils, meeting with internal sales and marketing organizations and competitive analysis, the APM gains a deep understanding of customer applications, problems and needs in the target market segments. Armed with this knowledge the APM develops and executes a compelling product vision and “optimized” product portfolio that delivers a superior customer value proposition and meets product financial objectives. This is primarily accomplished through development and execution of product plans and specific marketing requirements that deliver products and services with unique value to Entrust’s customers. Responsibilities: Interface with customers, sales, and field teams to identify and validate product requirements Perform competitive product and market analysis research Participate in cross-functional teams, which are made up of HW/SW development, HW/SW operations, QA, and product management, to design and deliver high quality solutions. Assist the product management leads in developing and maintaining product roadmaps Assist the product management team with day-to-day activities and projects related to management of the lifecycle of their products and systems Identify and drive initiatives which make it easier for customers to do business with Entrust Lead cross-functional teams to commercialize new products through corporate ERP system Work with marketing communication team, vertical marketing teams, and appropriate functional colleagues to develop and deliver appropriate reports and information in a timely fashion Assist the product management leads in developing product and market requirements documents Review and report on product performance indicators Identify and drive initiatives which make it easier for customers to do business with Entrust Basic Qualifications Bachelor’s degree 2+ years of engineering, business analysis, or product management experience Demonstrated analytical experience including market research/analysis and competitive intelligence Demonstrated technical acumen to engage with development , customer support, and service operations teams to develop end to end service value chain Functional understanding and experience of both hardware and software technologies and solutions Demonstrated ability to self-manage on day-to-day tasks and projects with proper direction provided Demonstrated ability to write, defend and execute on findings Must be able to lawfully work within the US and have unrestricted work authorization for US Preferred Qualifications: Relevant work experience at a hardware and/or software product development company MBA or M.S. Management of Technology Must be proactive, self-motivated, and able to work well under pressure while managing multiple competing projects and priorities Excellent written and verbal communication, teamwork and leadership skills Ability to thrive in complex, fast-paced B2B marketing environment Where you will be : This is a hybrid role requiring three days per week in our Shakopee, MN headquarters office. About Entrust Our growing company relies on curious, dedicated and innovative colleagues to anticipate the future and provide solutions for a more connected, mobile and secure world. Entrust technologies and expertise help government agencies, enterprises and financial institutions in more than 150 countries, serve and safeguard citizens, employees and consumers. Each year, our solutions secure billions of transactions — and every day, our technologies issue and manage more than 10 million secure identities. How do we do all of this? Together. At Entrust, we don’t just offer jobs – we offer career journeys. Here is what you can expect when you join our team: For more information, visit www.entrust.com. Follow us on, LinkedIn, Facebook, Instagram, and YouTube Entrust Corporation is an EOE/AA/Veteran/People with Disabilities employer. NO AGENCIES, NO RELOCATION #LI-GR1 #ENT123 At Entrust, we don’t just offer jobs – we offer career journeys. Here is what you c an expect when you join our team:    Career Growth: Whether you’re a budding developer or a seasoned expert, we’re invested in your professional journey. With learning-forward initiatives and exciting challenges, your growth is our priority.    Flexibility: Life is all about balance. Whether you’re remote, hybrid, or on-site, we offer flexible options that fit your lifestyle.    Collaboration: Here, your voice matters. Our teams thrive on sharing ideas, brainstorming solutions, and working together to build a better tomorrow.    We believe in securing identities—but it doesn’t stop there. At Entrust, we’re passionate about valuing all identities. Our culture is built on diversity, inclusion, and respect. From unconscious bias training for our leaders to global affinity groups that connect colleagues across the globe, we’re creating a community where everyone is encouraged to be themselves.    Ready to Make an Impact?    If you’re excited by the prospect of innovating, gr