B2B Paid Media & Performance Analyst

Holman is a family-owned, global automotive services organization anchored by our deeply rooted core values and principles that have enabled us to continue Driving What’s Right throughout the last century. Our teams deliver the Holman Experience by treating our customers and each other as we would like to be treated, and creating positive, rewarding relationships all around. The automotive markets Holman serves include fleet management and leasing; vehicle fabrication and upfitting; component manufacturing and productivity solutions; powertrain distribution and logistics services; commercial and personal insurance and risk management; and retail automotive sales as one of the largest privately owned dealership groups in the United States. Principal Purpose of Position: The B2B Paid Media & Performance Analyst is responsible for developing, executing, analyzing, and continuously optimizing paid media strategies that drive measurable business outcomes across Holman business units. This role combines strategic media planning, campaign execution, audience development, performance analysis, and data-driven storytelling to maximize marketing effectiveness and return on investment. The ideal candidate is an expert in paid media strategy and execution, with the ability to build comprehensive digital marketing plans, manage media investments, analyze performance, uncover actionable insights through advanced analytics, and translate complex data into compelling business narratives that influence decision-making. Success in this role is measured by the ability to effectively plan, execute, optimize, and evolve paid media programs while leveraging performance data, audience intelligence, and marketing insights to drive business growth and demonstrate measurable impact. Responsibilities: - Develop strategic paid media plans aligned with business objectives, customer behavior, and marketing goals. - Execute and manage digital advertising campaigns across channels including - Search, Social, Display, Programmatic, Video, OTT/CTV, LinkedIn, and emerging media platforms. - Manage media budgets and optimize investments to maximize campaign performance and ROI. - Analyze campaign performance and present results in a clear, concise, and actionable manner. - Interpret and analyze complex datasets to identify trends, opportunities, and areas for optimization. - Leverage data science methodologies, predictive analysis, audience modeling, and advanced analytics to enhance media planning, campaign performance, audience targeting, and overall marketing effectiveness. - Process, cleanse, and verify the integrity of data used for analysis and reporting. - Assist account managers and the central marketing team with understanding campaign performance, audience insights, and reporting. - Build audience targeting strategies utilizing first-party data, CRM insights, ZoomInfo audiences, LinkedIn Marketing Solutions, and platform-specific targeting capabilities. - Develop and execute account-based marketing (ABM) and lead generation strategies using audience enrichment, intent data, and advanced targeting methodologies. - Enhance reporting and analytics capabilities to provide meaningful insights and strategic business recommendations. - Partner with management to prioritize marketing initiatives and media investment opportunities. - Continuously evaluate, refine, and evolve paid media strategies based on performance, industry trends, and business objectives. - Locate and define new opportunities for growth, efficiency, and process improvement. Education and/or Training: - Four-year college degree or demonstrated equivalent experience in: Marketing Advertising Communications Business Digital Marketing Analytics or related field - Google, Meta, Microsoft Advertising, LinkedIn Marketing, or related certifications preferred. Relevant Work Experience: - 3-5 years of experience in paid media, digital marketing, media buying, or performance marketing. - Demonstrated success developing and executing multi-channel paid media strategies. - Hands-on experience with Google Ads, Microsoft Ads, Meta Ads, LinkedIn - Campaign Manager, and programmatic advertising platforms. - Experience leveraging LinkedIn Marketing Solutions, LinkedIn Matched Audiences, ZoomInfo, intent data providers, or similar audience targeting technologies. - Experience managing advertising budgets and optimizing campaigns against business objectives. - Automotive, agency, or multi-location marketing experience preferred. - Strong understanding of audience targeting, attribution, lead generation, conversion optimization, and campaign measurement. Planning / Organizing / Managerial Knowledge: - Advanced or expert-level knowledge of paid media planning, buying, and campaign execution. - Strong understanding of digital marketing strategy and media mix development. - Ability to independently develop and execute integrated marketing campaigns across multiple paid channels. - Strong analytical skills with the ability to collect, organize, analyze, and interpret large amounts of information. - Experience using LinkedIn Marketing Solutions, ZoomInfo, CRM audiences, and audience enrichment tools to support lead generation and account-based marketing initiatives. - Experience with reporting and visualization tools such as GA4, Looker Studio, Tableau, Power BI, or similar platforms. - Knowledge of campaign attribution, audience segmentation, customer journeys, lead nurturing, and conversion optimization. - Strong budget management and forecasting capabilities. - Strategic mindset with the ability to connect media investments to business outcomes. - Exceptional attention to detail and organizational skills. Communicating & Influencing Skills: - Strong presentation and communication skills. - Exceptional ability to transform performance data into compelling stories, insights, and strategic recommendations. - Ability to explain complex