B2C-B2M Automation Specialist

At Pluxee, we shape the world of employee benefits and engagement by bringing to life a personalized and sustainable employee experience, at work and beyond. Permanent Regular Job Description: The Marketing Automation Specialist supports the execution and optimization of automated marketing campaigns across the full customer lifecycle—from acquisition to onboarding and retention. Whether working at global or local level, this role plays a key part in designing email flows, managing campaign logic, maintaining contact lists, and reporting on journey performance. The role requires deep platform knowledge, strong attention to detail, and close collaboration with content, CRM, and performance teams. It is critical to ensuring Pluxee’s automation systems deliver timely, relevant, and compliant communications. 🚀   Your   next   challenge   As a B2C/B2M Automation Specialist, you will   be responsible for   developing and   optimizing   marketing automation strategies for both end-users (B2C) and merchant partners (B2M). You will execute personalized campaigns, manage lead generation and nurturing processes, and improve the overall customer and merchant journey through automation and CRM integration. Your role will be instrumental in improving engagement, retention, and conversion across both segments.   What   you'll   be doing :   Manage and   optimize   B2C and B2M marketing automation platforms (e.g.,   Brevo,   HubSpot) to support engagement, lead generation, retention, and conversion strategies.   Design and implement audience segmentation and personalization tactics to improve the effectiveness of automated campaigns.   Plan, execute, and continuously improve email and lifecycle campaigns based on behavioral triggers and real-time data.   Develop and   optimize   lead generation and nurturing workflows to increase the quality and conversion of merchant leads.   Ma nage and refine lead scoring models to prioritize and convert high-value prospects efficiently.   Support growth initiatives through audience expansion strategies,   acquisition   database management, list sourcing,   enrichment   and activation workflows to increase merchant prospect volume and pipeline generation.   Ensure seamless integration with CRM tools (e.g.,   Salesforce, Microsoft Dynamics) to   maintain   data consistency and tracking.   Monitor campaign performance, interpret insights, and   optimize   ROI, customer lifetime value (LTV), and conversion rates.   Collaborate with cross-functional teams (digital marketing, product, sales) to align automation strategies with business   objectives .   Stay informed on best practices, trends, and innovations in marketing automation and customer journey optimization.   🌟   You’re   a   match   Minimum 3-5 years of experience in marketing automation, with proven results in B2C and/or B2M contexts.   Hands-on   expertise   with platforms such a s Brevo, HubSpot, or similar.   Experience in lead acquisition strategies, audience expansion, prospect database   management   and outbound marketing initiatives is a plus.   Strong understanding of audience segmentation, personalization, lifec ycle marketing, and lead management.   Demonstrated experience in designing and   optimizing   email marketing and automation strategies.   Analytical mindset with the ability to track, interpret, and act on data-driven insights.   Collaborative spirit with   strong communication   skills and the ability to work cross-functionally.   Strategic and results-oriented, capable of tailoring automation to both consumer and merchant journeys.   Bachelor’s degree in Marketing , Business, or a related field is a plus.   Full working   proficiency   in English.   🔎   To   get   this   challenge   Video call with Anne Quillet (Global Digital Marketing Director)   Video call with   Mathilde   Dubreu   (HR Business Partner)   Video call or physical   meeting   with   Suvodeep   Das (VP Global Marketing)   🏅   Your   team   You will be part of the Digital Marketing Spoke team covering   France, Portugal,   Tunisia   and Morocco . You will report to the Spoke   B2B Digital   Marketing   Orchestration   Manager and work closely with key country stakeholders in marketing, sales, and product.   📍   Your   Location   **This job opportunity is restricted to   France, Portugal,   Tunisia   and Morocco .   Why join Pluxee? Join an inclusive team Work at the heart of the community alongside 5,000 experts across 29 countries - we embrace diversity and value uniqueness, fostering a workplace where everyone can thrive. Turn inspiration into possibility Get space to try new ideas, experiment and move the world of work forward as you bring new digital experiences - and moments of connection - to millions of people. Make a positive impact Touch millions of lives and create meaningful change for people and the world we share, supporting our commitments to diversity, sustainability, and local economies. Grow with us Get support you need to take meaningful steps in your career, whether you're performing your work/life balance or learning new skills.