Brand Design Partner | pdf.net

ABOUT PDF.NET http://pdf.net pdf.net http://pdf.net is one of Variant Group’s bootstrapped SaaS products. It’s a fast-moving, fully remote team building tools like resume.co http://resume.co, contracts.net http://contracts.net, and more. pdf.net http://pdf.net is an online PDF editor used by thousands of people worldwide, and the company is now building a dedicated acquisition engine around it, from search intent and landing pages to onboarding and paywall moments. They’re looking for a conversion-obsessed product designer with a high visual bar who loves shipping fast, learning from data, and iterating until the funnel performs. WHAT YOU'LL BE RESPONSIBLE FOR - Own brand direction for pdf.net http://pdf.net: set the direction and keep it consistent across touchpoints. - Lead brand deliverables end-to-end (illustrations, ad creative, social assets, onboarding visuals, brand materials). - Build a repeatable production pipeline: bring your trusted specialists (illustration, motion, graphic design) and art-direct the work. - Write and refine briefs and scripts, especially for motion reels and product videos. - Keep the quality bar high: review work, give clear feedback, and iterate quickly. - Collaborate with the core stakeholders: work closely with the Head of Design and Head of Marketing on priorities and rollout. - Stay proactive: spot what feels off-brand (or what could be stronger) and bring ideas before anyone asks. WHAT YOU'LL NEED TO SUCCEED - Direction-setting mindset: you’re a direction-setter, not just a strong executor. - Conduct, don’t grind: you’re comfortable running production through your network rather than making every asset yourself. - SaaS + startup context: you understand how the brand shows up in product-led growth. - Craft bar: your taste is sharp, and your quality standard is concrete (typography, spacing, hierarchy, details). - Communication style: you communicate clearly and collaborate well; you don’t force ideas through, you find the highest-value path together. - Proactivity: you spot opportunities and bring them to the team without being asked. - AI as leverage: you use AI as a real tool in your workflow, and you expect the same efficiency from the specialists you bring in. - Creative direction: you can direct motion and product reels even if you don’t animate yourself (you can write a script, set the bar, and tell great from mediocre). HUGE PLUS IF YOU HAVE - You already run a small “studio-like” setup: a repeatable pipeline, trusted collaborators, and a proven way of shipping consistently high-quality work. - Strong illustration-driven brand work (Notion-like warmth and clarity). - A great eye for product-style motion reels and product videos (you can set the bar and direct it). - Experience working with early-stage SaaS teams where speed and taste both matter. WHAT YOU'LL WIN - A long-term partnership, not one-off tasks. - Strong influence: you’ll shape how pdf.net http://pdf.net looks, feels, and communicates. - A team that values craft over volume and clarity over “creative metaphysics.” - Direct collaboration with the Head of Design and Head of Marketing. - Flexibility on the working format (retainer, packages, hourly). They’ll adapt to what makes sense for how you operate. - A clear trajectory: start as an outsource partner, and if it’s a great match, there’s a real path to going in-house. WHAT'S GREAT ABOUT THIS ROLE This role is for someone who wants to truly own a brand, not just decorate it. You’ll be treated like a partner. You’ll have the space to set direction, build a production engine, and push the brand forward proactively. You’ll work with a fast-moving, remote team that cares about quality and taste, and you’ll get to create a lot of visible work (illustrations, creative, motion, and product storytelling) with a clear aesthetic bar (think Notion / Claude / Browser Company, not loud “growth marketing” chaos). If it goes really well, there’s also a natural next step into a full-time seat, but the starting point is simple: let’s work together, ship real things, and see if it clicks.