Brand Manager

Mindlance is a national recruiting company which partners with many of the leading employers across the country. Feel free to check us out at http://www.mindlance.com. Duration: 6+ month (with possible extension) Location: Warren, NJ Key Responsibilities: • Develop and manage short and medium term brand strategies under the stewardship of the Senior Brand Manager or Director. • Build Brand equity as measured by annual brand share performance, brand loyalty, professional recommendation and perceived quality. • Identify and pursue opportunities to drive professional recommendation of the brand. . • Develop strategies, tactics and lead execution of national brand programs, including consumer promotion, plus those designed to engage shoppers at retail or anywhere face-to-face consumer engagement is possible. • Demonstrate critical thinking and an understanding of the plan impact on the business and our Trade customers. • Work with key Sales teams to grow the business in key retailers by winning in the in-store environment • Collaborate with brand team to develop compelling consumer communication that is highly persuasive. • Assist in the development and execution of comprehensive marketing plans that align with the brand strategy, including advertising, promotion, pricing and customer marketing strategy. • Partner in development of Media Strategy and Plans and its integration into the Brand Planning cycle. Work with outside agencies to execute the plan. • Partner in development of compelling consumer and shopper insights. Leverage key insights through consumer and retail marketing plans. • Generate new ideas and take action to advance them. • Use project management tools to process complex, multi-functional efforts. Develop timetables, manage interdependencies and drive projects to meet resource and time requirements, meeting the needs of internal customers in accomplishing objectives. • Deliver written and oral communication to advance a point-of-view, provide analysis or update the level of knowledge. • Demonstrate effective presentation skills. Present proposals/recommendations clearly and succinctly and manage discussion to obtain agreement. • Manage defined projects establishing timetables and requirements. Drive for results and demonstrate an ability to keep managers up-to-date on projects. • Perform analysis to understand the business and drive future opportunities • Focus on new marketing venues/tactics which drive brand consumption. Basic Qualifications: • Bachelor's Degree or commensurate work experience. • Strong communications skills, with emphasis on oral presentations. • Demonstrated level of analytical, planning and organization skills. • Demonstrated level of creativity aligned with marketing or sales programs. • 1 to 2 years Consumer Products marketing experience Preferred Qualifications: • MBA • Prior experience in Consumer Sales or Medical Marketing. Basic Qualifications: • Bachelor's Degree or commensurate work experience. • Strong communications skills, with emphasis on oral presentations. • Demonstrated level of analytical, planning and organization skills. • Demonstrated level of creativity aligned with marketing or sales programs. • 1 to 2 years Consumer Products marketing experience Preferred Qualifications: • MBA • Prior experience in Consumer Sales or Medical Marketing. All your information will be kept confidential according to EEO guidelines.