Business Analyst - Reporting & Analytics

We are seeking a detail-oriented and analytically driven Business Analyst to support the organization’s reporting and data analytics needs. This role will focus on developing, maintaining, and enhancing reporting frameworks related to key performance indicators (KPIs), assets under management (AUM), and business trends. The ideal candidate will possess a strong understanding of data flows (custodians, clearing firms, portfolio accounting systems, CRM platforms), data aggregation techniques, and reporting methodologies, and will be comfortable engaging with senior leadership. Key Responsibilities Develop, maintain, and enhance recurring and ad hoc reports related to KPIs, AUM, AUA, and organizational performance by business unit, product line, advisor, channel, etc. Standardize KPI definitions and reporting structures across business unites to enable consistent enterprise level insights Support the design and implementation of KPI frameworks, dashboards, and performance metrics Analyze and interpret trends in financial and operational data such as net new assets, revenue and retention metrics to support strategic decision-making Aggregate and reconcile data from multiple internal systems and external data sources (custodians, carriers, clearing firms) to ensure accuracy and consistency Identify opportunities to improve reporting efficiency, automation, and data quality Provide insights and recommendations based on data analysis to senior leadership Ensure data integrity and governance standards are upheld across reporting outputs Document data sources, definitions, and reporting processes Qualifications Bachelor’s degree in Finance, Business, Economics, Data Analytics, or a related field 3–6+ years of experience in business analysis, reporting, or data analytics Strong proficiency in Microsoft Excel (advanced functions, pivot tables, data modeling) Experience with data visualization and reporting tools (e.g., Power BI, Tableau, or similar) preferred Solid understanding of financial metrics and KPI frameworks Ability to work with large, complex datasets and synthesize insights clearly Strong analytical, problem-solving, and critical thinking skills Core Competencies Excellent communication skills with the ability to present insights to senior leadership Strong collaboration skills across multiple business units and functions High attention to detail and commitment to data accuracy Ability to manage multiple priorities and meet deadlines in a fast-paced environment Intellectual curiosity and a proactive approach to identifying trends and opportunities Preferred Attributes Experience working in financial services, asset management, or a data-intensive environment Familiarity with SQL or other data querying tools is a plus Experience in KPI development and performance measurement frameworks About Integrity Integrity is one of the nation’s leading independent distributors of life, health and wealth insurance products. With a strong insurtech focus, we embrace a broad and innovative approach to serving agents and clients alike. Integrity is driven by a singular purpose: to help people protect their life, health and wealth so they can prepare for the good days ahead. Integrity offers you the opportunity to start a career in a family-like environment that is rewarding and cutting edge. Why? Because we put our people first! At Integrity, you can start a new career path at company you’ll love, and we’ll love you back. We’re proud of the work we do and the culture we’ve built, where we celebrate your hard work and support you daily. Joining us means being part of a hyper-growth company with tons of professional opportunities for you to accelerate your career. Integrity offers our people a competitive compensation package, including benefits that make work more fun and give you and your family peace of mind.  Headquartered in Dallas, Texas, Integrity is committed to meeting Americans wherever they are — in person, over the phone or online. Integrity’s employees support hundreds of thousands of independent agents who serve the needs of millions of clients nationwide. For more information, visit Integrity.com . Integrity, LLC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, disability, veteran status, or any other characteristic protected by federal, state, or local law. In addition, Integrity, LLC will provide reasonable accommodations for qualified individuals with disabilities.