Business Development Manager, AST

Overview Bruker is enabling scientists to make breakthrough discoveries and develop new applications that improve the quality of human life. Bruker’s high-performance scientific instruments and high-value analytical and diagnostic solutions enable scientists to explore life and materials at molecular, cellular and microscopic levels. In close cooperation with our customers, Bruker is enabling innovation, improved productivity and customer success in life science molecular research, in applied and pharma applications, in microscopy and nano analysis, and in industrial applications, as well as in cell biology, preclinical imaging, clinical phenomics and proteomics research and clinical microbiology. Today, worldwide more than +11000 employees are working on this permanent challenge at over 90 locations on all continents. Bruker continues to build upon its extensive range of products and solutions, its broad base of installed systems and a strong reputation among its customers. Being one of the world's leading analytical instrumentation companies, Bruker is strongly committed to further fully meeting its customers’ needs as well as continuing to develop state-of-the-art technologies and innovative solutions for today's analytical questions. Bruker’s Microbiology & Infection Diagnostics (BMID) business is a global leader in infectious disease diagnostics, helping clinical laboratories deliver faster, more accurate results that improve patient care. Our MALDI Biotyper® platform has become the worldwide benchmark for microbial identification, enabling laboratories to rapidly identify pathogens and support timely clinical decision-making. Building on this leadership, Bruker continues to expand its portfolio with innovative solutions designed to accelerate diagnosis and optimize treatment of serious infections, including new technologies for sepsis management. Driven by a commitment to provide life-saving technologies, Bruker empowers healthcare professionals with actionable diagnostic insights when time matters most. We are equally committed to supporting the global fight against antimicrobial resistance (AMR) through rapid identification, advanced susceptibility testing solutions, and stewardship-enabling technologies that help ensure patients receive the right therapy sooner while preserving the effectiveness of antibiotics for future generations.  Reporting to the Vice President Commercial Operations – Americas with dotted line to the global AST Business Area leader, the function of the AST Business Development Manager is to develop the clinical market for Bruker’s sepsis diagnostic solutions in the US. This position is remote, based in the U.S., and requires travel up to 70% .  Responsibilities The main responsibility is to develop and drive market adoption of Bruker’s sepsis diagnostic solutions in the US clinical market Achieve US AST sales revenue goals: develop and execute account specific strategies to drive success; analyze ongoing performance, identify gaps and propose initiatives to address if they appear Develop close working relationships with local Sales, Applications, Scientific Affairs, ID Pharmacist and Regional Business Unit teams to provide a clear plan to promote and grow the product portfolio into US market. Work closely with Commercial, R&D, and Marketing to ensure successful launch of sepsis diagnostic solutions to US market.  Manage, coordinate, and (second line) support of national studies, including managing & developing (in combination with scientific affairs, field sales representatives, and application specialists) key opinion leaders. Engage in scientific exchange with KOLs regarding the implementation, efficacy, and improvement of the product and related trends. Assist Internal Trainer in education and maintain knowledge of field application specialists on Bruker sepsis diagnostic solutions to allow them to provide demonstrations, trainings and first line support on the product. Develop and provide market, product & value positioning strategies (in combination with commercial management and product management) for the commercial team, based on the clinical, scientific, organizational and financial impact of our solutions. Assist in field “pull/education” strategy: join the commercial team in visiting target accounts to establish interest in products and generate demand from other hospital stakeholders (financial, scientific, clinical impact). Attend & present products at relevant high-level events to generate leads and interest. Work with colleagues in the Business Area and Commercial Team to share market information, competitor activities, customer feedback, new ideas and experiences to ensure teams are briefed and aware of ongoing activities in the region Provide regular market and product feedback to the AST Business Area & Commercial team leadership, so sales tools can be created and updated as required Prepare reports and notes on customer meetings; keep CRM up to date Qualifications Demonstrated expertise in clinical microbiology, AST methodology, antimicrobial resistance. Able to motivate customers and drive the sales process in a competitive environment Tenacity and self-motivation inspired by success, enthusiasm, drive and initiative directed towards sales growth Must be willing to travel up to 70% Self-discipline and the ability to adjust priorities in a rapidly changing commercial environment Outgoing and likeable personality with a high degree of personal integrity A natural team player, willing and able to build confidence and to establish co-operative relationships with personnel throughout the company A very high standard of personal presentation with excellent written and verbal communication skills Ability to translate strong scientific and technical knowledge to those of varying levels of expertise Good market intelligence with respect to competitive products and vendors Valid