Campaign Strategy Senior Manager

Campaign Strategy Senior Manager Cooley is seeking a Campaign Strategy Senior Manager to join the Marketing and Client Development team. Position summary :     This   role is part of the Strategy, Transformation & Growth Team, which acts as the firm’s "central nervous system," building the scalable infrastructure and data-backed frameworks that allow Marketing & Client Development to move from reactive execution to proactive, high-impact strategy. It ensures that strategic choices and unique brand differentiating experiences (spanning high-end events to targeted digital channels) are translated into repeatable, optimized market performance that makes the firm stand out in market.   Specific   duties and responsibilities include, but are not limited to, the following:   Position responsibilities:     Journey Mapping & Design:   Lead the end-to-end mapping of specific client journeys, translating BU marketing plans into detailed tactical flows that account for every touchpoint across the lifecycle.   Standardized Journey Development:   Develop and   maintain   a library of "Standard Journey" templates (e.g., event nurture, thought leadership launch, lateral hire integration) to ensure repeatable, high-quality execution.   Tactical Coordination & Connectivity:   Ensure every tactic within a campaign—from a social ad to a post-event email—is technically and narratively connected to the next logical step in the client journey.   Real-Time Performance Optimization:   Monitor   campaign health in collaboration with the Insights team, making immediate tactical adjustments to creative, targeting, or cadence to maximize engagement.   Personalization Execution:   Define and implement the specific segmentation and dynamic content rules   required   to effectuate the personalization strategy for individual campaigns.   BU Stakeholder Validation:   Partner closely with BU Marketers to ensure the designed journeys accurately reflect the needs of the business and the nuances of the practice groups.   Channel Integration Management:   Work daily   across   the Digital Experience team to ensure the technical setup of the journey aligns with the strategic intent.   UAT & Quality Oversight:   Lead User Acceptance Testing (UAT) for complex multi-touch journeys, ensuring that logic branches, tracking links, and automation triggers function flawlessly before   launch .   Reporting & Feedback Loops:   Synthesize campaign-level insights into actionable feedback for BU stakeholders, providing "post-mortem" analysis and recommendations for future planning cycles.   Content Coordination:   Team across the content team on the development of all necessary assets for the campaign, ensuring they are staged and ready for the execution teams.   People Leader:    Serve as direct supervisor and mentor to direct reports   Provide day-to-day supervision of direct reports, ensure compliance with assigned work   hours   and   monitor for   compliance with all firm and department policies. Manage staffing coverage,   review   and process time logs/time off requests   Support business professional development and continued educational opportunities   In collaboration with immediate supervisor and central HR,   participate   in hiring, performance appraisals, counseling,   termination   and other employee lifecycle events    All other duties as assigned or   required   Skills and experience :     Required :   After orientation at Cooley LLP, exhibit   proficiency   in   the   Microsoft   Office suite,   iManage   and other firm   applications   Ability to work extended and/or weekend hours, as   required   Ability to travel, as   required   5 +   years   applicable experience in the field (e.g.,   marketing or business development, preferably with an emphasis working in a strategy, transformation, or growth function )   Demonstrated success in d esign and map ping of c ustomer journeys across the client lifecycle,   including advising   on marketing/channel mix to support and   optimize   end-to-end buying journeys   Advanced data storytelling skills, including ability to distill insights and   identify   opportunities to   optimize   campaign/channel effectiveness   Hands-on experience with CRM, web, orchestration, analytics, and project management technologies   Preferred :   Bachelor’s degree   Supervisory experience   Prior l egal industry   or professional services experience   Competencies :     Entrepreneurial by nature   Excellent attention to detail     Approaches tasks through a lens of quality and consistency    Approaches tasks through a digital first lens   Exceptional   interpersonal and   communication skills with ability to   facilitate   and solve problems   Ability to organize, prioritize and coordinate multiple activities often under tight timelines     Takes a consultative approach to set goals, drive projects, and achieve outcomes    Strong judgment   Team-player with collaborative spirit   Unwavering ability to handle and   maintain   confidentiality   regarding   firm information, projects,    client data   High level   of professionalism   at all times   Demonstrated ability to lead through influence and develop talent    Proactive, analytical mindset   Effective presentation skills   Cooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices. EOE. The expected annual pay range for this position with a full-time schedule is $185,000 - $225,000. Please note that final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate. We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life ins