Digital Advertising Specialist

Digital Advertising Specialist – External Engagement, Thomson Reuters Foundation What if your expertise in paid media could amplify trusted journalism and empower underserved communities around the world? At the Thomson Reuters Foundation, we harness the power of information to drive social change. As a Digital Advertising Specialist, you'll play a pivotal role in expanding our reach, connecting global audiences with vital content on human rights, media freedom, and sustainable development. You'll work within a dynamic, mission-driven External Engagement team that values creativity, data-informed decisions, and ethical marketing aligned with the  Reuters Trust Principles . Despite operating with lean resources, we punch above our weight—leveraging digital platforms strategically to achieve outsized impact across diverse geographies and audiences. This is a hands-on, specialist role where you'll own the full lifecycle of paid campaigns—from strategy and targeting to reporting and optimisation. You'll collaborate closely with colleagues in Communications, Social Media, and Design, while advising leadership on digital advertising best practice and budget strategy. If you're passionate about using digital advertising not just to meet KPIs but to advance a public good, we want to hear from you. About the Role In this opportunity as a  Digital Advertising Specialist , you will: Own and execute  the end-to-end paid media strategy across social and search platforms, aligning campaigns with clear objectives—awareness, consideration, or conversion. Design and manage full-funnel digital campaigns  across LinkedIn, Google Search (including Google Ad Grant), Meta, YouTube, and emerging platforms, optimising for performance and impact. Develop and refine audience targeting strategies  for B2B, professional, and niche advocacy audiences, using structured A/B testing to improve outcomes. Implement robust tracking and analytics frameworks  to measure performance, delivering regular reports and actionable insights to non-specialist stakeholders. Manage campaign budgets and billing  across multiple platforms, ensuring efficient spend, compliance, and demonstrable ROI within a constrained nonprofit environment. Collaborate with the Social Media Lead  to align paid and organic strategies, maximising reach and engagement across integrated campaigns. Coach internal stakeholders  on paid media best practices, emerging opportunities, and budget requirements—translating technical performance into strategic recommendations. About You You're a fit for the role of  Digital Advertising Specialist  if you have the following required qualifications: A proven track record of planning, executing, and analysing successful paid digital advertising campaigns with measurable results. Hands-on experience managing campaigns on  LinkedIn Ads  and  Google Search Ads ; experience with the  Google Ad Grant program  is highly desirable. Demonstrated ability to design and manage multi-stage campaigns across the marketing funnel (awareness to conversion), with clearly defined objectives and KPIs. Experience building and refining audience segments for professional, B2B, or advocacy-focused campaigns. Strong analytical skills with proficiency in campaign reporting tools (e.g., Google Analytics, platform-native dashboards) and the ability to communicate insights clearly to non-technical teams. Excellent stakeholder management skills, with experience working across cross-functional teams and advising senior colleagues. Fluency in English with strong copywriting skills and experience creating or briefing digital ad creatives (e.g., via Canva or design teams). Additional preferred qualifications include: Experience managing paid campaigns on Meta (Facebook/Instagram), YouTube, or TikTok. Familiarity with nonprofit, NGO, media, or B2B/SaaS sectors where marketing supports mission-driven or professional engagement goals. Comfort operating effectively within tight budget constraints and prioritising initiatives for maximum impact. #LI-HB1 What’s in it For You? Global Perspective and Impact: Interested in working for a dynamic global organization with a focus on social impact? With hubs all over the world from Bangkok to Madrid to Rio de Janeiro, join a truly international team with a shared goal of helping to build societies around the world that are free, fair, and informed. Unique Approach: Our expertise in media and the law is world class. We combine the power of both to address the critical issues faced by humanity. Our Relevance: With a focus on advancing media freedom, fostering more inclusive economies and promoting human rights, our work has never been more needed than right now. Industry Competitive Benefits: We offer competitive salary packages and market-leading benefits. Learning & Development: We are dedicated to the continual professional development of our employees and offer access to both in-house and external training opportunities. About Thomson Reuters Foundation The Thomson Reuters Foundation is the corporate foundation of Thomson Reuters, the global news and information services company. As an independent charity, registered in the UK and USA, we leverage our media, legal and data driven expertise to strengthen independent journalism, enable access to the law and promote responsible business. Through news, media development, free legal assistance and data intelligence, we aim to build free, fair and informed societies. About Thomson Reuters Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help insti