Digital Asset Manager

About Liquid I.V. At Liquid I.V., our purpose is to elevate the vitality of people and the planet. An ambitious goal? Yes! But by playing to win, holding the bar higher, championing wellbeing, and always thinking with a pioneering mindset we can go further together to leave a lasting mark.   Our products are stocked in over 80,000 retail doors, including the world’s leading specialty, big box, and online retailers such as Costco, Walmart, Target, Amazon, and many more. In just over 10 years, our growth has been exponential. And as part of Unilever, we’re continuing the expansion of Liquid I.V. into a global brand.   We’re also passionate about cultivating solutions for equitable clean water access, a healthier planet, and thriving communities. We contribute over 1% of our company revenue to our Impact Program through which we provide partnerships and grants to organizations that expand access to clean and abundant water locally and globally. By 2026, our goal is to help ensure access to clean water for 2 million people around the world.  About Our Team: We are a world-class team of innovators and passionate change-makers, looking to develop transformative hydration solutions and make a meaningful impact on the world around us.   At Liquid I.V., we are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve.     Our team members enjoy a flexible and inclusive working environment, a highly collaborative and innovation-forward culture, generous benefits and perks that empower employees to champion their wellbeing every day, as well as an infinite supply of Liquid I.V. for extraordinary hydration.  About the Role: Liquid I.V. is seeking a meticulous, systems-minded Digital Asset Manager to join our Marketing team. This is a foundational role - one that does not inherit a finished system but rather steps in as the architect, author, and governing authority for how Liquid I.V.’s digital assets are created, organized, accessed, and maintained across the organization.   Reporting directly to the Director of Marketing Operations (DMO), this role works in primary partnership with the DMO and in close collaboration with the Marketing Operations Manager. Together, this trio forms the operational backbone of the Marketing department, with the Digital Asset Manager serving as the definitive authority on all things asset-related.   You will begin by conducting structured intake sessions with creative leads across the organization - acting first as an informed listener, relying on those leads to aggregate their assets and relevant data before handing them off to you for refinement, taxonomy application, and formal governance. From there, you will build a comprehensive asset lifecycle process: from the moment a file is captured on set or produced in a creative tool, through to final delivery into Bynder and long-term accessibility across the org.   This role requires deep DAM fluency, strong instincts for taxonomy and metadata across all asset types - video, motion, imagery, audio,  PDFs, Word Docs,  Powerpoints   and beyond - and a working knowledge of the tools that produce them, including Figma, and Adobe Creative Cloud. You will also be expected to actively monitor the AI landscape, evaluating emerging tools that could better serve the marketing organization and the Liquid I.V. brand, and presenting well-informed recommendations to leadership.   The ideal candidate is a confident self-starter: someone who asks the right questions, documents everything, builds trust with creative teams, and is equally comfortable on a production set discussing digitech  optimization as they are presenting a governance framework to a room of senior stakeholders. Functions and duties of this role include, but not limited to: Serve as the organization’s primary Digital Asset Manager and governing authority - the definitive point of contact for all matters related to asset standards, taxonomy, access, and lifecycle.   Conduct structured intake sessions with creative asset leads across the organization - acting as an informed listener who relies on those leads to aggregate their assets and accompanying data, then takes ownership of refinement, taxonomy application, and formal governance.   Assess the current state of digital asset governance across the organization: synthesize intake findings, identify gaps and inconsistencies, and produce a clear, actionable state-of-the-DAM report to inform the path forward.   Design and implement a comprehensive asset development-to-governance process: from asset creation, capture, and naming conventions through review, approval, tagging, filing, and archival.   Develop and steward a taxonomy and metadata framework that accounts for all asset types produced at Liquid I.V. — including video, motion, imagery, audio, and supporting design files - ensuring assets are consistently discoverable regardless of who created them or which tool was used.   Maintain deep working knowledge of the tools that produce assets across the org - including Figma, Frame.io, and Adobe Creative Cloud - and ensure governance standards are tool-agnostic and practically applicable at the point of creation.   Partner with creative and production resources, both internal and external, to understand and guide how a file effectively moves from the point of capture - including digitech optimization on set - through post-production and into DAM delivery.   Own, configure, and continuously optimize Bynder as the department’s primary DAM platform - including taxonomy, metadata schema, portal structure, user permissions, and integrations with upstream creative and production tools.   Maintain working governance over all asset-adjacent platforms including SharePoint, Dropbox, and connected storage or delivery systems.