Digital Marketing Manager, Home & Specialty Product Marketing

Why Join GEICO? At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide. Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers. About the Role: Within Product Marketing at GEICO, the digital funnel is where marketing investment either converts or doesn't. This role exists to understand exactly why — and to fix it. The Digital Marketing Manager, Product Marketing analyzes performance across owned digital channels and the online funnel, identifying where conversion is breaking down, diagnosing root causes, and partnering with Engineering on experiment design and testing to drive improvement. A core part of the role is owning the full ad-to-application view: connecting how traffic from performance media and organic channels behaves on-site, understanding the Martech and measurement ecosystem that enables that view, partnering with SEO/AEO on discoverability and on-site optimization, and working with Creative on landing page optimization. The output is a single, coherent picture of the digital funnel — and a prioritized, cross-functional agenda for improving it. The role is also hands-on day to day: making page-level content and layout edits directly in the CMS in close collaboration with Creative, SEO and Engineering. This role requires someone with proven, hands-on experience in digital analytics and conversion optimization — not just familiarity with the tools, but a track record of diagnosing funnel problems, understanding how Martech and measurement systems shape the data, and driving measurable improvement through experimentation and cross-functional partnership. How We Work: The Marketing organization at GEICO is guided by a clear set of principles: we hire the best at every level and invest in developing them. We believe that strategy comes before action — if we don't know why we're doing something, we don't do it. We bring the same care and accountability to how we spend resources as we would if it were our own business. And when there are challenges, we face them directly and collectively. Leaders in this organization are expected to bring that same mindset to their teams. Key Responsibilities: Funnel & Experience Analysis Review the online funnel end-to-end — from ad click through completed application — to identify gaps, drop-off points, and conversion opportunities Independently analyze site, funnel, and business performance using analytics tools and operational data Identify trends, diagnose root causes, and distinguish between experience issues, traffic quality issues, and execution issues Communicate the expected impact of marketing investment changes on site metrics, giving stakeholders a clear before/after view Marketing Spend & Traffic Translation Understand traffic composition by marketing channel (paid search, paid social, affiliate, organic) and how each channel's traffic behaves on-site Translate channel-level spend and traffic characteristics into expected site performance benchmarks by source Surface where upstream channel quality and downstream site metrics tell different stories, and propose experience optimizations tied to how different traffic sources actually behave Work closely with Marketing Analytics and channel owners to understand campaign optimizations, traffic mix changes, and their downstream impact on funnel performance SEO/AEO, Landing Page Optimization & CMS Execution Partner with SEO/AEO teams to align on-site content, structure, and technical performance with organic search and answer-engine discoverability goals Analyze landing page performance by traffic source and campaign, identifying where messaging, layout, or performance is limiting conversion Partner with Creative and Engineering to test and refine landing page concepts, translating performance findings into clear briefs and iteration recommendations Make hands-on updates directly in the CMS — copy, imagery, and page-level layout changes — in collaboration with Creative and Engineering; this is working-level execution, not ownership of CMS strategy, architecture, or governance Experimentation & Engineering Partnership Partner with Engineering to design, scope, and prioritize experiments aimed at improving funnel and conversion performance Maintain visibility across all active site experiments — tracked, monitored, and read out consistently Generate and follow the data to propose UX and funnel testing that improves the quote and application experience Reporting & Stakeholder Communication Serve as a daily power user of dashboards (Power BI or similar), using them to understand funnel health, traffic performance, SEO/AEO, and experiment status at both a macro business level and a micro diagnostic level Leverage SQL, Snowflake, or similar platforms to construct BI reports and uncover digital conversion gaps Understand the martech stack, tagging, tracking, and data flows well enough to identify measurement gaps, partner on fixes, and ensure funnel reporting reflects how the customer experience actually works Communicate performance insights and recommendations clearly to leadership, translating technical findings into business-ready narratives Act as a connector across Analytics, channel owners, Engineering, Creative, SEO/AEO, and Product Marketing to align insights, priorities, and optimization plans You May Be a Good Fit If You: Have led digital analytics and conv