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Digital Marketing Operations Specialist

Acrisure · Oklahoma

📍 100 East Main Street - OKLAHOMA CITY, OKvia workday
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About the role   Auris runs HubSpot as its marketing system of record, connected to Salesforce via a native bidirectional sync. We are looking for a hands-on HubSpot specialist with a working knowledge of Salesforce to join the Marketing Operations team and help us get more out of the platform.  You will work closely with the Senior Director of Growth and support the broader marketing team — demand gen, content, events — in executing campaigns, maintaining data quality, and pulling the reporting that helps us understand what is working. This is a practical, execution-focused role. The Sr. Director sets the strategy and standards; you help carry them out and keep the system running well.  If you are someone who enjoys working inside HubSpot, has experience with working with Sales teams in Salesforce, takes pride in clean data and well-built workflows, and wants to grow your skills in a hands-on environment with a strong manager — this is a great fit.  HubSpot campaign execution and platform support   Build and launch campaigns in HubSpot — emails, landing pages, forms, lists, and automation workflows — following the standards set by the Sr. Director of Growth QA campaigns before they go out: links, tokens, audience logic, suppression lists  Apply UTM conventions and attribution field standards consistently so data stays clean  Help maintain and improve nurture programs, drip sequences, and event follow-up workflows  Support form management across the site, including consent capture and compliance basics  Monitor email deliverability and flag issues for review  Build and monitor workflows that support Marketing and Sales operations, flagging issues and fixing flows as needed Keep the HubSpot instance organized — naming conventions, workflow structure, property cleanliness — in line with team standards  Reporting and analytics support   Build and maintain HubSpot reports and dashboards covering campaign performance, funnel metrics, and lead quality  Collaborate with the broader RevOps team to ensure data is consistent between HubSpot and Salesforce, and can be properly queried and reported on from tools like PowerBI Pull ad-hoc data requests for the marketing team and translate them into clean, readable outputs  Support attribution tracking and flag gaps  Help maintain data hygiene: duplicate checks, fill rate reviews, list cleanup  Documentation and process support   Document your work in Notion so configurations, changes, and decisions are captured and accessible  Keep the HubSpot data dictionary up to date as properties and workflows change  Support onboarding other marketing team members to HubSpot when needed  Be the keeper of core Marketing documentation, such as landing page URLs, campaign naming conventions, tracking and analytics processes, and more Required   3–5 years in Marketing Operations with a B2B company 3+ years of hands-on HubSpot experience at Marketing Hub Pro or Enterprise level  HubSpot Marketing Software certification  Working knowledge of Salesforce and HubSpot-Salesforce sync behavior  Comfortable with marketing data  Detail-oriented and organized  Able to work independently on defined tasks while staying aligned with the team  Helpful but not required   Experience using Google Tag Manager (GTM), Google Analytics, Meta tracking pixels, and other marketing advertising tracking technologies Power BI, Tableau, or Looker experience  Apollo or another contact enrichment tool  GDPR, CCPA, CAN-SPAM exposure  Basic SQL   What to expect   You will have a hands-on manager who has deep HubSpot expertise and will help you grow. The Senior Director will set direction, review your work, and give you clear feedback.  Success in your first 90 days   30 days: Comfortable navigating the HubSpot instance, familiar with critical workflows and fields, and understands standards.  60 days: Building and launching campaigns with light review and pulling reports independently.  90 days: Trusted to execute standard campaign types and assist with marketing operations requests with minimal oversight.  How we hire   Screening conversation with the Senior Director of Growth Technical exercise  Panel with cross-functional partners  Final conversation with senior leadership  #Auris Candidates should be comfortable with an on-site presence to support collaboration, team leadership, and cross-functional partnership. Why Join Us: At Acrisure, we’re building more than a business, we’re building a community where people can grow, thrive, and make an impact. Our benefits are designed to support every dimension of your life, from your health and finances to your family and future. Making a lasting impact on the communities it serves, Acrisure has pledged more than $22 million through its partnerships with Corewell Health Helen DeVos Children's Hospital in Grand Rapids, Michigan, UPMC Children's Hospital in Pittsburgh, Pennsylvania and Blythedale Children's Hospital in Valhalla, New York. Employee Benefits We also offer our employees a comprehensive suite of benefits and perks, including: Physical Wellness: Comprehensive medical insurance, dental insurance, and vision insurance; life and disability insurance; fertility benefits; wellness resources; and paid sick time. Mental Wellness: Generous paid time off and holidays; Employee Assistance Program (EAP); and a complimentary Calm app subscription. Financial Wellness: Immediate vesting in a 401(k) plan; Health Savings Account (HSA) and Flexible Spending Account (FSA) options; commuter benefits; and employee discount programs. Family Care: Paid maternity leave and paid paternity leave (including for adoptive parents); legal plan options; and pet insurance coverage. … and so much more! This list is not exhaustive of all available benefits. Eligibility and waiting periods may apply to certain offerings. Benefits may vary based

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