Director, Demand Generation

Director, Demand Generation Enterprise Marketing  |  Reports to: VP, Enterprise Marketing About the Role WEKA is redefining data infrastructure for the AI era. As we scale in a rapidly changing market, we're looking for a Director of Demand Generation to own the end-to-end campaign engine that fills our pipeline: building, launching, and optimizing integrated, multi-channel campaigns.  This is a campaigns-first leadership role. You're not just buying media or managing a few accounts — you're the architect of WEKA's campaign calendar and campaign playbook: what launches, when, to whom, through which channels, and how it's measured. You'll own the budget, the agency relationships, the campaign architecture, and the numbers.  If you're passionate about  building modern B2B marketing programs, thrive in high-growth environments, and love turning strategy into measurable business outcomes, this is an opportunity to make a lasting impact at one of the fastest-growing AI infrastructure companies in the world. What You'll Own Integrated Campaign Strategy & Execution     Own WEKA's end-to-end campaign engine: the campaign calendar, campaign briefs, launch planning, content and post-campaign retros — from concept through pipeline impact     Build multi-channel campaign architectures that combine paid media, email/nurture, webinars, content syndication, content, events, and organic/social into a single coordinated launch — not disconnected channel-by-channel pushes     Translate WEKA's vertical ABM cluster model (NeoCloud, Life Sciences, FinServ, Manufacturing, Sovereign) into repeatable campaign playbooks per cluster: consistent structure, messaging, timing, and measurement that can be launched and re-launched at scale     Continuously identify and stand up campaigns for new verticals/clusters as WEKA's ICP expands     Run a disciplined campaign operating rhythm — briefing, creative/content requests, QA, launch, mid-flight optimization, and retro — in partnership with Product Marketing, Field Marketing, and Corporate Marketing     Balance always-on cluster campaigns with targeted 1:1 account plays for strategic must-win accounts, knowing when each model applies     Own the campaign performance narrative: which campaigns are working, why, and what to scale, pause, or kill Paid Media & Performance Marketing     Own the paid media strategy and budget as a core channel within the broader campaign mix — spanning paid social (LinkedIn, etc.), search, programmatic, content syndication, and retargeting     Manage agency relationships and hold them to performance SLAs (cost-per-MQL, pipeline contribution, CARR influence) — including renegotiating or replacing underperforming partners     Build and defend the media mix model: how budget flows across clusters, campaigns, and funnel stages     Partner with Marketing Ops to ensure clean tracking, UTM discipline, and platform-to-CRM data integrity Pipeline & Attribution     Own demand gen's contribution to marketing-sourced and marketing-influenced pipeline against quarterly and annual targets     Work inside WEKA's multi-touch attribution model (Bizible/Salesforce, migrating toward W-Shaped/Full-Path) to report sourced vs. influenced CARR by campaign and cluster     Partner with RevOps/Sales on lead routing, SLAs, and funnel conversion — diagnosing and fixing leaks between MQL, SAL, and SQL     Evolve our scoring beyond individual leads — build and mature buying-group mapping and MQA (Marketing Qualified Account) scoring so cluster campaigns are measured on account-level engagement, not just single-contact MQLs     Partner with RevOps/Sales on lead routing, SLAs, and funnel conversion — diagnosing and fixing leaks between MQL, SAL, and SQL, and extending that discipline to MQA-to-SQA conversion as buying-group scoring comes online     Bring campaign-level ROI analysis (e.g. cost per sourced dollar, influenced CARR ratio) to monthly/quarterly business reviews Team & Cross-Functional Leadership     Build, lead, and develop a demand generation team (campaign managers, paid media specialists)     Partner closely with Field Marketing, Partner Marketing, Product Marketing, and Corporate Marketing to ensure every campaign is integrated across channels, not a standalone paid push     Represent demand gen and the campaign roadmap in GTM Council and pipeline reviews with Sales leadership What You Bring     8+ years in B2B demand generation, with at least 3+ years at a Director level owning integrated campaign strategy end-to-end — calendar, briefs, launch, and retro — not just channel execution     Proven ability to build and run multi-channel campaigns that combine paid media, nurture, webinars/events, and content syndication into a single coordinated program     Direct experience running vertical or segment-based ABM campaigns at scale (not just 1:1 account plays) — you can speak to how you design a cluster campaign playbook, not just execute one     Deep hands-on paid media experience: LinkedIn, Google Ads, programmatic, content syndication — including agency management and SLA enforcement     Strong command of marketing attribution and pipeline reporting (Salesforce, Bizible or equivalent multi-touch attribution, Marketo/HubSpot)     Experience in infrastructure, storage, data platform, or AI/ML tooling — enterprise or usage-based B2B tech strongly preferred (comparable companies: VAST Data, Pure Storage, NetApp, Nutanix, Cohesity, DDN, Hammerspace, Qumulo, Databricks, Snowflake)     A track record of turning ambiguous, high-growth marketing orgs into disciplined, campaign-driven demand engines     Comfortable presenting campaign performance and pipeline ROI directly to sales and executive stakeholders How We Work: The WEKA Way We are Accountable: We take full ownership, always–even when things don’t go as planned. We lead with integrity, show up with responsibility & ownership, and