Director, Digital Experience & Discoverability

Uniphore is one of the largest B2B AI-native companies—decades-proven, built-for-scale and designed for the enterprise. The company drives business outcomes, across multiple industry verticals, and enables the largest global deployments.   Uniphore infuses AI into every part of the enterprise that impacts the customer. We deliver the only multimodal architecture centered on customers that combines Generative AI, Knowledge AI, Emotion AI, workflow automation and a co-pilot to guide you. We understand better than anyone how to capture voice, video and text and how to analyze all types of data.   As AI becomes more powerful, every part of the enterprise that impacts the customer will be disrupted. We believe the future will run on the connective tissue between people, machines and data: all in the service of creating the most human processes and experiences for customers and employees.    Job Description: About the Role   We're   looking for a   Director   to own our website end-to-end: the full experience humans and agents have with us online, from first discovery through decision and beyond.   This role also owns discoverability in the broadest sense. As buyers increasingly get answers directly from tools like Claude, ChatGPT,   Perplexity, and   Google AI Overviews, we need our brand to be accurately represented, cited and recommended everywhere people and AI systems go looking for answers.   You'll   lead the vision for this experience and guide a team in bringing it to life .   What You'll Own   Audience Experience & Buyer Journey Ownership   Own the website as the connective tissue of the buyer journey   -   awareness through decision and advocacy   Lead how the team maps different audiences (prospects, customers, partners, press, investors) and shapes content and navigation around their needs   Set the standard for tone,   storytelling   and clarity so every page feels like one coherent experience   Define our content strategy for how audiences   actually consume   information today   across formats, channels   for   both human and AI-mediated discovery   Digital Experience for Two Audiences: Humans and LLMs   Direct   our   web experience   strategy   for   both   humans   and   Agents: offering   structured and unambiguous e xperiences for   LLMs   and AI Agents   to parse and cite accurately   Set content and UX standards that satisfy both audiences at once: entity definitions, structured data, direct answers, strong internal linking   Build feedback loops to   monitor   what LLMs say about the brand and correct gaps at the source   Discoverability: SEO, AEO & GEO   Build and lead a program to   monitor   and improve brand visibility across AI answer engines ( Claude,   ChatGPT, Perplexity, Gemini, Copilot) alongside classic SEO   Direct the team's work structuring content (schema, FAQs, entity clarity) for LLM and search visibility   Own the brand's presence on key "answer surfaces" (Wikipedia, G2, review sites)   Set organic growth targets and oversee the team's   CRO   experimentation   AI-Powered Marketing Operations   Lead adoption of AI tools across the marketing org   -   content workflows, personalization, on-site assistants   Evaluate and build the business case for emerging AI marketing technology   Measurement & Reporting   Build a unified dashboard spanning classic web/SEO KPIs and AEO metrics   Report to leadership on how AI-driven discovery is reshaping the funnel and what it means for budget   What You'll Need   8+ years leading web/digital experience, including 1–2+ years working on AI search/AEO/GEO strategy   Experience managing or leading a team, with   a track record   of setting direction and staying close enough to the work to guide it well   Track record   owning a website as a full buyer-journey experience, not a single workstream   Strategic thinker who can shape category narrative, not just execute a content plan   Understanding of how LLMs retrieve and cite information (conceptually   -   not an engineering role)   Strong stakeholder management across marketing, product,   design   and engineering   Comfortable operating in ambiguity, since best practices in this space are still evolving   Nice to Have   Experience with structured data/knowledge graphs   B2B SaaS background   Public POV (writing, talks, LinkedIn presence) on AI search or SEO   Benefits : In addition to competitive base pay, this position also includes an annual incentive opportunity based on target achievement,  pre-IPO stock options, benefits including medical, dental, vision, 401(k) with a match, and more, plus generous paid time off, paid holidays, paid day off for your birthday and other paid leave policies to support employees through all phases of life. Location preference: USA - CA - Palo Alto Uniphore is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, disability, veteran status, and other protected characteristics. For more information on how Uniphore uses AI to unify—and humanize—every enterprise experience, please visit www.uniphore.com.