Director Digital Marketing- Sitewide

The pay range is $135,000.00 - $243,000.00 Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits . About Us:   Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture.   Learn more about Target here .   Digital S ite Merchandising     Right along with Target’s distinctive retail brand, we are constantly improving and innovating our digital shopping experience. Are you ready to excel in the fast-changing retail environment? Are you a customer service enthusiast   who’s   curious about the guest and can see the shopping journey through their eyes? Then   you’ll   have success on the Digital S ite Merchandising   team, whose goal is to offer guests a seamless online shopping experience across our platforms—including Target.com and the   store   network’s   fulfillment capabilities. Here,   you’ll   collaborate to create and implement the digital strategies that enrich the online experience through the right mix of personalization,   simplicity   and intuitiveness. Your ideas will support Target in complementing the beloved in-store shopping interaction with a convenient,   reliable   and instantly gratifying digital experience.   As   the   Direc tor ,   Digital M arketing Strategy , Sitewide   you will elevate Target’s beloved experience to the digital shopping experience that achieves aggressive business growth goals.   Your scope will include   top enterprise priorities, including   Homepage, Seasonal Hubs, Gifting destinations, and loyalty .    You   wi ll lead the development of guest engagement strategies that   optimize   digital performance, improve conversion, and deliver seamless, joyful shopping experiences.   You will lead a team of Digital Marketers,   leveraging   your strong leadership skills to manage a portfolio of   top of   funnel experiences & initiatives.   You   a re consumer obsessed and will work cross functionally to drive integrated digital engagement strategies, while always evolving for the future. This role requires a strategic digital marketing mindset, reporting & analytical skills complimented by creativity and an eye for trend, strategic activation,   team   and enterprise leadership.  You will have the opportunity to help shape the future of Digital at Target, leading with vision and grit through a high degree of change and ambiguity.   Core   Responsibilities:   Strategic Planning &   E xecution   O versite:   Develop   annual & quarterly strategic frameworks . Define an insights-led vision to   mobilize   team   to   execute   those strategies .    Key responsibilities include, but are not limited to:   Annual   Strategy:   Set the vision and lay the framework for your   respective businesses and   area . Partner across leaders   such as C ategory Site Merchandising leaders   to understand business dynamics & opportunities .   Actively bring   together goals of the business,   M arketing and Digital   (such as advancing loyalty, personalization,   site monetization ) and brand   to develop experience goals and frameworks against a set of clear KPIs to activate   your teams.   Quarterly Strategy:   In partnership with Senior Leaders &   c ross functional partners, develop & cascade   quarterly priorities inclusive of building blocks, key opportunities ,   dependencies   and quarterly activation priorities   across functions within Site Merchandising . Play   active   role in   strategy implementation at a quarterly level.    Content Strategy .   Work across M arketing and Digital   teams to   drive   aligned vision of   role of   surface,   role   of content and storytelling   best-methods   to drive excellence within your team. Actively cross-share ,   develop testing plans   and iterate   as business   and   guest dynamics evolve.    Analytics & Insights . Monitor, understand, and   utilize   data and key metrics from multiple and varied sources to   guide short   and   long-term strategies.   Stay current on the external and competitive landscape, guest sentiment and mindset,   industry   and digital retail trends to drive   evolution   of Target’s future guest experience.   Innovation :   Identify   and assess new whitespace opportunities with a focus on   leveraging   Target’s unique combination of assortment, experience,   brand   and   technology.   Results & Financial Accountability:   Maintain a strong sense of accountability for delivering financial results, ensuring strategies drive topline sales, profitability, and guest engagement.   Partnerships and Influence:   Horizontal Leadership:   Work across   broad   diversity of AOEs within Digital, Marketing, and Enterprise   Partners - wearing different hats across   roundtables , always driving with a POV that balances guest, business & bra n d needs. Exposure and opportunity to work on   diverse   set of high visibility projects & initiatives. Opportunity to drive innovation & differentiation from unique   vantage-point   across the insights & strategies of these many AOEs.   Communication:   L everage   your strong written & verbal communication skills to onboard partners   and   leaders t