Director Marketing Technology Strategy

Department: 10103 Enterprise Corporate - Consumer Experience Status: Full time Benefits Eligible: Yes Hou rs Per Week: 40 Schedule Details/Additional Information: Standard Business Hours/Remote Pay Range: $75.40 - $120.65 Major Responsibilities: Technology Strategy   Define and own the enterprise marketing technology strategy and multi - year roadmap, aligned to business priorities, consumer experience goals, and enterprise architecture principles   Responsible for defining and enforcing marketing technology architecture, design, and governance standards across the marketing ecosystem to reduce fragmentation, technical debt, and drive efficiency and innovation   Lead and develop a team of domain experts spanning solution design, platform strategy, and workflow tooling, ensuring clear accountability and cohesion across capabilities   Responsible for the evaluation and prioritization of platform investments, enhancements, and retirements, balancing innovation, risk, cost, and long - term sustainability   Provide   executive   level guidance on technology tradeoffs, sequencing, and investment decisions to support informed leadership decision - making   Operational Excellence   Partner with IT, Security, Privacy, and Procurement to ensure marketing technology solutions are secure, compliant, and scalable within enterprise standards   Serve as the escalation point for complex cross - platform, integration, or architectural decisions, resolving conflicts and driving alignment   Ensure marketing technology platforms are interoperable and data - ready, supporting journey orchestration, personalization, and performance measurement   Establish governance mechanisms for vendor strategy, roadmap alignment, and capability evaluation across the marketing technology stack   Partner with Journey Architecture & Enablement and Consumer Data & Trust Operations to ensure technology strategy enables scalable, consent - aware personalization and activation   Embed enablement and adoption considerations into technology decisions so downstream teams can execute effectively without custom or manual work   Monitor emerging technologies and industry trends, recommending measured adoption where they deliver clear business or experience value   Team Leadership and Development   Lead and mentor a high-performing team that   proactively   identifies   opportunities   solutions for the customer's end-to-end experience, fostering a culture of collaboration, accountability, and innovation within the team.    Foster s   a performance -driven work environment, setting clear goals, providing feedback, and supporting ongoing development.   Provide guidance and coaching for team members, guiding them to advance their subject matter   expertise   and   identify   future leaders to meet business   objectives .   Licensure, Registration, and/or Certification Required: Relevant platform or domain certifications preferred (e.g., Salesforce, data governance, privacy, marketing technology). Specific certifications may vary by role.   Education Required: Bachelor’s degree in   information systems, technology management,   marketing, or   a related   field . Experience Required: 8 + years preferred experience in   marketing technology, consumer data, CRM, digital   experience   or related disciplines   3 + years of experience managing others   required .   Has   demonstrated   knowledge and experience with marketing operations planning and execution   Knowledge, Skills & Abilities Required: Enterprise level understanding of marketing technology ecosystems (e.g., CRM, CDP, CMP, marketing automation, digital engagement platforms)   Strong technical acumen with the ability to translate business needs into scalable systems, standards, and frameworks   Experience   operating   in regulated environments with an understanding of privacy, consent, and governance principles   Proven ability to lead through influence and collaborate across IT, Security, Privacy, and business stakeholders   Strategic thinking with the ability to balance innovation, risk, scalability, and operational readiness   Strong analytical and problem-solving skills to assess tradeoffs and guide informed decision-making   Excellent verbal and written communication skills, including the ability to communicate complex concepts to executive and non - technical audiences   Highly collaborative, adaptable, and comfortable operating in complex, matrixed organizations   Preferred Job Requirements Preferred Education: Preferred education:   Master’s   degree   or equivalent   in a relevant field or industry.   DISCLAIMER All responsibilities and requirements are subject to possible modification to reasonably accommodate individuals with disabilities. This job description in no way states or implies that these are the only responsibilities to be performed by an employee occupying this job or position.  Employees must follow any other job-related instructions and perform any other job-related duties requested by their leaders. Our Commitment to You: Advocate Health offers a comprehensive suite of Total Rewards: benefits and well-being programs, competitive compensation, generous retirement offerings, programs that invest in your career development and so much more – so you can live fully at and away from work, including: Compensation Base compensation listed within the listed pay range based on factors such as qualifications, skills, relevant experience, and/or training Premium pay such as shift, on call, and more based on a teammate's job Incentive pay for select positions Opportunity for annual increases based on performance Benefits and more Paid Time Off programs Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability Flexible Spending Accounts for eligible health care and