Director of Product Management, Measurement

WHO WE ARE  Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to  www.zetaglobal.com . THE ROLE Zeta's Ad Tech platform is at the center of our growth story — a full-stack, owned-and-operated ecosystem spanning DSP, SSP, CDP, and AI-native intelligence. We are seeking a Senior Director of Product Management to own the strategy and execution of our core programmatic platform, bringing together audience, inventory, and measurement capabilities under a unified, performance-led vision. This is a high-impact, highly visible leadership role that sits at the intersection of technology, data, and go-to-market. You will work closely with engineering, data science, design, and commercial leadership to define the next generation of our programmatic stack — and help establish Zeta as the definitive full-stack alternative to the walled gardens. WHAT YOU WILL OWN 1. Full-Stack Ad Tech Measurement Strategy Own the product vision and multi-quarter roadmap across DSP, SSP, and CDP — ensuring coherence across bid decisioning, audience activation, measurement, and attribution Define and evolve Zeta's unified audience architecture, bridging first-party data, ZIDbased identity resolution, and real-time signal enrichment Drive the narrative around Zeta's competitive differentiation as the only independent stack with owned data, owned supply, and owned decisioning Establish Zeta's measurement philosophy end-to-end — connecting media investment to business outcomes across impression, engagement, conversion, and revenue 2. Measurement-Driven Performance & Campaign Outcomes Own the product strategy for closing the loop between measurement signals and campaign execution — ensuring that performance data actively informs and optimizes bid decisioning, pacing, and audience targeting in real time Define how Zeta translates advertiser campaign goals (ROAS, CPA, reach, brand lift) into platform-level optimization signals, with AI serving as the connective tissue between measurement outputs and activation levers Partner with Athena AI teams to embed outcome-oriented intelligence directly into campaign workflows — moving beyond post-campaign reporting toward in-flight measurement that drives continuous optimization  Establish feedback loop architecture that connects impression-level data, conversion signals, and third-party measurement inputs into a unified performance intelligence layer Define evaluation frameworks that ensure AI-driven recommendations are tied to client defined KPIs, are explainable to practitioners, and build trust across both managed and self-serve customers  3. Omnichannel Measurement — CTV, Linear & Converged TV Own the product strategy for omnichannel measurement spanning digital, CTV, and linear — enabling advertisers to plan, activate, and measure across converged TV environments Drive integration with ACR (Automatic Content Recognition) data sources to enable cross-screen exposure measurement, frequency management, and outcome attribution against linear and streaming viewership  Define Zeta's approach to co-mingling first-party, second-party, and panel-based data for deduplicated reach and frequency reporting across screens Partner with data and engineering teams to build durable infrastructure for identity-linked TV measurement — bridging household graphs, device graphs, and deterministic signals  Stay ahead of industry shifts in currency alternatives, measurement accreditation (MRC), and the evolving role of clean rooms in cross-platform attribution 4. Insights & Measurement Infrastructure Own the product vision for campaign analytics, audience insights, and cross-channel attribution — enabling clients to connect media investment to business outcomes  Define the roadmap for self-serve reporting and insights tooling, including role-based access, white-label capabilities, and API-first data delivery  Establish measurement standards that bridge Zeta's proprietary signals with emerging industry frameworks (clean rooms, incrementality, attention metrics) Determine the strategy for integrating with third-party measurement partners (e.g., Nielsen, iSpot, Comscore, DoubleVerify) and define how actionable data from external execution platforms — DSPs, social, search, and retail media — flows into Zeta's reporting and optimization layer  5. Cross-Functional & Executive Leadership Partner with GTM, revenue, and client success teams to translate platform capabilities into compelling commercial narratives — including for flagship events and client engagements Lead and mentor a team of product managers, establishing a culture of rigor, customer empathy, and outcome orientation Influence C-suite product strategy and represent the Ad Tech platform in executive forums, client QBRs, and industry venues (Cannes, CES, IAB) WHAT YOU BRING 10+ years of product management experience, with 5+ years in programmatic advertising, ad tech platforms, or marketing technology  Deep knowledge of the programmatic ecosystem — DSP/SSP mechanics, auction dynamics, identity resolution, audience segmentation, and supply chain integrity  Proven ability to defi