Director of Product Marketing & Commercialization

Enterprise Health is the workforce health platform used by complex organizations to manage employee health, occupational health, compliance, clinical workflows, and workforce readiness at scale. Our customers include health systems, large employers, government agencies, and enterprise occupational health programs, where workforce health is operational infrastructure, not a back-office function.   We bring the longitudinal employee health record, clinical workflows, compliance automation, interoperability, and natively embedded AI through Ozwell into one platform built for the complexity of modern workforce health. We are building the category of Enterprise Workforce Health and Readiness.   We are private equity backed and professionalizing how we build product, market, sell, and commercialize. This role joins at a defining moment.   About the Role   Enterprise Health is hiring a Director of Product Marketing & Commercialization to own how our products win in the market. You will turn product capability into market clarity, sales confidence, customer proof, and revenue impact.   This role reports to the CMO and operates as the commercial bridge between Product, Sales, Customer Success, and Marketing. It carries the seniority and authority to drive cross-functional commercialization, even though it does not manage people at the outset.   This is a hands-on, individual contributor role. There is no product marketing team beneath you. You will personally create the work: positioning, messaging, launch plans, sales decks, talk tracks, competitive briefs, battlecards, one-pagers, demo narratives, customer proof assets, and product copy. You will work directly with the CMO, CEO, CPO, CRO, Sales, Customer Success, Product, and R&D. The visibility is high and the accountability is real.   A central focus is commercializing our AI, delivered through Ozwell. This is a real commercialization mandate: positioning, packaging support, launch planning, sales enablement, adoption messaging, customer proof, and expansion support. It is a revenue responsibility, not a talking point.   B2B healthcare technology experience is required. You do not need to have worked in occupational health specifically, but you must be able to quickly understand a regulated, workflow-heavy healthcare category with complex buyers and long sales cycles. You should already understand healthcare buyers, clinical and operational workflows, compliance, data governance, and multi-stakeholder buying committees well enough to contribute in your first weeks.   What You Will Own   Own product positioning and messaging across the Enterprise Health platform and Ozwell AI   Lead category positioning, defining how Enterprise Health frames and owns its space in the market   Lead go-to-market and commercialization planning for AI and future product modules   Translate product capabilities into buyer-relevant narratives for executive, clinical, operational, and IT and security stakeholders, and for sales teams   Partner with SDR leadership and Demand Gen to build and maintain ICP definitions, buyer personas, and segment-specific value propositions   Build the sales enablement system for product launches, expansion motions, and competitive differentiation, including decks, talk tracks, battlecards, one-pagers, demo narratives, and objection handling   Own competitive positioning and win and loss learning, including narratives, battlecards, objection handling, and proof points that help Sales defend Enterprise Health against direct competitors, the status quo, internal build arguments, and adjacent healthcare technology platforms   Build repeatable expansion motions for existing customers, including launch messaging, customer segmentation, adoption narratives, sales plays, proof points, and enablement for Account Management and Sales   Partner with Product, especially the CPO, on roadmap, buyer problems, market requirements, and launch readiness   Serve as the voice of the market into Product Management, influencing roadmap priorities through buyer insights, competitive intelligence, customer feedback, and commercialization opportunities   Partner with Sales and Customer Success to capture field feedback, win and loss insight, objections, customer proof, and adoption signals   Build and scale customer proof programs, including case studies, references, testimonials, outcome stories, ROI and value materials, benchmark data, and customer advocates   Support new logo and expansion revenue with materials that help reps open conversations, advance deals, and win competitive evaluations   Help build a repeatable commercialization operating model for Enterprise Health   Required Qualifications   Required: experience in B2B healthcare technology, healthcare SaaS, health IT, EHR, clinical workflow, population health, occupational health, employee health, or similarly complex regulated healthcare software. General healthcare marketing experience alone is not sufficient.   8+ years of B2B marketing, product marketing, commercialization, or go-to-market experience, including 5+ years in product marketing, product commercialization, or sales enablement for complex software   Experience commercializing AI-enabled products, automation tools, clinical workflow software, data products, analytics products, or similarly complex enterprise healthcare solutions. Direct AI commercialization experience is strongly preferred.   Demonstrated understanding of healthcare buyers, healthcare complexity, clinical or operational workflows, compliance, data governance, and multi-stakeholder buying committees   Proven ability to personally produce the work: messaging, positioning, launch plans, sales decks, talk tracks, competitive briefs, battlecards, one-pagers, demo narratives, customer proof assets, and product and website copy   Strong writing and executive communication skills   C