Director Product Management - Customer Data Platform

The pay range is $149,000.00 - $268,000.00 Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits . About us:   Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture.   Learn more about Target   here .   The C ustomer Data Platform (C DP )   Product team is a global organization within Marketing that builds   Target’s   next generation   connected   enterprise   and guest   experience   platforms, unifying guest data and enabling AI -first ,   real-time   personalization at scale. We drive the product vision, strategy, and roadmap that fuel growth and transform guest experiences through a modern,   human-centered ,   uniquely   Target approach.   The Enterprise Audience Platform (EAP) is Target’s next-generation capability enabling unified audience creation, segmentation, activation, and measurement across the enterprise.   Within Target’s   Customer Data Platform (CDP), EAP   powers   onsite/app   personalization, drive s   retail media   marketing efficiency,   enables performance marketing reach,   accelerate s   incremental contribution, and enables enterprise teams to act on real-time, connected guest insights. The platform integrates upstream identity and guest data, CDP pipelines, real-time computation, audience decisioning engines, and downstream activation channels across Target’s marketing and media ecosystem.    As a   Product Director, you will set the overall strategic vision for your product space and product team, are accountable for succeeding against identified business outcomes and metrics, will set and manage the product’s budget and financials, set the short- and long-term product goals, and quarterly Objectives and Key Results (OKRs).   You will create   interoperability across CDP, upstream data sources, downstream campaign and activation systems, and external partner networks. By guiding strategy, financials, discovery, and execution, this leader ensures the platform meets Target’s standards for reliability, usability, modern architecture, and enterprise scale.    You will be accountable for building, coaching, and mentoring   a strong team   of product owners while also building   a strong   team   culture of progress, transparency, and efficiency across Product teams .    You will be responsible to elevate your collective team’s performance by providing insightful, motivating, and constructive feedback to all roles on the team while also working with senior leadership and peers across pyramids to negotiate and remove execution related barriers for your teams.   You will drive product discovery with key stakeholders to   validate   hypotheses and concepts with customers before committing engineering time, as you lead   highly complex   work across multiple pyramids, with interrelated specialties .    You will   leverage   data and analytics to provide competitive analysis, drive decision making, assess the health and effectiveness of your products and related P&L impacts, and to deliver recommendations to key stakeholders.    Core responsibilities of this job   are   described   within this job description. Job duties may change at any time due to business needs.   About you:    Four-year degree or equivalent experience 10+ years of product management   experience Experience building and scaling   data platforms in martech / adtech, audience   platforms,  or   personalization Experience leading, coaching, and developing product teams while fostering a culture of transparency, accountability, and enterprise collaboration Demonstrated ability to work closely with engineering, data science, and architecture teams to develop scalable, cloud-native, near–real time pipelines and high-reliability systems Strong communication   skills with a proven   track record   influencing senior leaders and cross-functional stakeholders across large enterprise organizations Expert in agile product development (e.g., user stories, iterative development, scrum teams, sprints, personas) with experience shaping complex, multi-pyramid initiatives Strategic mindset and bias for action with a strong ability to define OKRs, drive measurable outcomes, and lead product discovery using data-driven decision making Experience delivering AI-powered and agentic automation capabilities, including decision engines, and end-to-end workflow automation Proven success driving platform modernization - including cloud migration, real-time analytics, data quality frameworks, governance, and privacy-forward design Strong ability to build relationships and align diverse teams across Marketing, Digital, Retail Media, Engineering, and external media & technology partners This position may be considered for a Remote or Hybrid (known internally at Target as "Flex for Your Day") work arrangement based on Target's needs.  A Remote work arrangement means the team member works full-time from home or an alternate location that's not a Target location, does not have a desk at a Target location and may travel to HQ up to 4 times a year.  A Hybrid/Flex for Your Day work arrangement means the team memb