Director, Social Media & Influencer Marketing

BUILT ON FLAVOR.  FUELED BY PEOPLE. What’s it like to work at Kinder’s? Well, there’s a lot of snacking and geeking out over what we all cooked over the weekend. Beyond that, there’s also plenty of hard work. Because we don’t just like flavor, we’re obsessed with it.      With over 100 products sold nationwide, we’re now a top-five brand in multiple flavor categories at Costco, Walmart, Whole Foods, and more. We’re not your typical CPG company. Privately held and founder-led, we like to think of ourselves as a pirate ship in a sea of cruise ships . Our crew is adventurous and fearless. We chart our own course and chase big ideas to make food unforgettable.   As we expand globally and approach $1 billion in revenue, we need more smart-and-scrappy, flavor-obsessed people to come aboard. If you’re looking for a place where you can see the real impact of your work... this is it!  Every day, you’ll be part of a journey to add flavor to millions of meals and lives.  How You Will Have an Impact at Kinder's: We are seeking an experienced and creative Director of Social Media & Influencer Marketing to join our dynamic marketing team. This role sits at the intersection of creative, social media, and influencer strategy — leading social storytelling, creator relationships, and a social-first creative engine across Kinder’s, Spanglish Asazón, and Bare Bones Bone Broth. You will manage a team of social media managers and community staff, set the strategic direction for each brand, and bring an uncompromising editor’s eye to every piece of content — from a lo-fi TikTok to a high-production campaign. We are looking for someone who transforms brand objectives into cultural moments and drives both brand heat and commercial success across the full social ecosystem. *]:pointer-events-auto scroll-mt-(--header-height)" data-turn-id="bdf5638c-a114-455f-aa9e-405d00ca3c44" data-testid="conversation-turn-1" data-scroll-anchor="false" data-turn="user"> Key Responsibilities Include: Strategy Development & Execution : Build a multi-brand, multi-channel social media strategy across Kinder’s, Spanglish Asazón, and Bare Bones Bone Broth that prioritizes storytelling and ensures each brand is a leading voice in its conversation. Lead the concepting and execution of high-impact, social-first campaigns and seasonal storytelling that build brand love and drive organic reach. Social-First Creative Leadership : Partner with Studio and Brand teams to develop content with exceptional taste and visual excellence, acting as the final editorial eye for execution and brand DNA. Influence annual planning at the inception stage, ensuring social-first assets are concepted and captured before the season begins Team Leadership & Development : Manage, mentor, and inspire a high-performing team of social media managers and community staff. Facilitate a culture of creative risk-taking and agility. Set clear direction, provide ongoing feedback, and develop individual contributors who do exceptional work. Influencer Marketing : Own the end-to-end influencer marketing strategy across all three brands — including creator identification and recruitment, relationship management, campaign design, contract negotiation, content briefing, product seeding, approvals, and performance tracking. Build and nurture a creator community that becomes authentic brand advocates. Community Management : Oversee community management operations for all brands — setting standards for response time, brand voice, escalation protocols, and brand love moments. Champion UGC and use social listening and advanced analytics to surface consumer insights that optimize content strategy and ROI. Cross-Functional Collaboration : Serve as the social subject matter expert for the organization. Partner with Brand, Creative, eCommerce, Customer Marketing, and Consumer Love teams to ensure social and influencer content is cohesive, on-brand, and fully integrated into broader marketing initiatives. Communicate strategy and seasonal plans effectively to drive total alignment. Retail Partner & Experiential Support : Develop social and influencer activations designed to support key retail partners, driving both online traffic and in-store engagement. Partner cross-functionally to execute launch events and experiential activations that translate digital buzz into real-world brand relationships. Performance Tracking & Reporting : Establish clear KPIs and benchmarks for all social programming. Own monthly and quarterly reporting — synthesizing organic, paid, and creator data into clear performance narratives and data-driven recommendations for senior leadership. Budget Management : Oversee the social media and influencer marketing budgets across all three brands, managing relationships with external agencies and platform partners (e.g., GRIN, Aspire) to ensure maximum efficiency and output. Trend Monitoring & Cultural Ownership : Maintain a proactive mindset to address cultural shifts and platform changes before they arise. Stay ahead of algorithm updates, trending aesthetics, competitor activity, and emerging formats — and bring those insights to the broader team consistently. What You Bring To The Table: Skills & Experience Experience: 10-12+ years of marketing experience, with at least 8+ years specifically leading social media and influencer functions, and 5+ years managing and developing teams (agency or in-house). Multi-Brand Management: Proven track record leading social and influencer programs across multiple brands simultaneously, maintaining distinct voices, strategies, and KPIs for each. CPG / Food & Beverage Industry Knowledge: Deep familiarity with retail-driven, consumer-packaged goods marketing rhythms — including seasonal programming, retailer support, and product launches. Fashion, lifestyle, or culture-forward brand experience also a strong fit. Creative Taste & Editorial Eye: Exceptional creative sensibility with an uncomp