Email Marketing & Automation Manager

If you are an internal applicant, please log into Workday and submit your application via the Jobs Hub. Please click here to apply internally. Join the Discovery family, where quality and service are at the heart of everything we do! This role will be located at one of Discovery Land Company’s Corporate Office locations in Beverly Hills, California. Discovery Land Company is seeking a full-time, year-round Marketing & Analytics Manager to join the Marketing Department. Job Summary: This role will serve as the primary owner of email marketing infrastructure, automation, QA, and deployment strategy across the organization. We are looking for someone with deep Oracle Eloqua expertise who can establish scalable systems, workflows, and best practices that elevate the overall quality, consistency, and performance of our email communications. The ideal candidate understands both the technical and strategic side of email marketing — from campaign execution and segmentation to automation, testing, reporting, and lead nurturing. This person will play a critical role in building a more sophisticated and centralized email marketing operation while helping support teams that may not have the bandwidth or technical expertise to manage complex campaigns independently. Duties & Responsibilities: Own and manage the organization’s email marketing infrastructure within Oracle Eloqua  Establish and maintain best practices around:  QA and testing processes  Approval workflows  Template governance  Design standards  Audience segmentation  Deployment processes  Deliverability monitoring  Review and approve marketing and member communications prior to deployment to ensure brand consistency, accuracy, and quality control  Build scalable email templates, campaign frameworks, and automated workflows  Create documentation and processes that improve operational efficiency across teams  Develop and execute automated prospecting and drip campaigns based on user behavior and engagement  Implement behavioral targeting strategies that deliver more personalized follow-up communications based on content interaction and engagement signals  Partner with marketing, real estate, and member-facing teams to create more intelligent lead nurturing journeys  Monitor campaign performance and continuously optimize open rates, engagement, click-through rates, and conversion behavior  Lead A/B testing initiatives and provide strategic recommendations based on campaign performance data  Help evolve the organization from broad email distribution toward more targeted, data-driven lifecycle marketing  Analytics, Reporting & AI Responsibilities Strong expertise in Google Analytics (GA4), website performance tracking, and digital reporting  Ability to analyze website traffic, user behavior, conversion flows, and engagement trends to provide actionable marketing insights  Experience building and maintaining centralized reporting dashboards across email, web, and digital channels  Ability to translate analytics and campaign data into clear strategic recommendations that improve engagement, conversion, and lead generation  Ability to utilize AI-driven insights to recommend adjustments to audience targeting, campaign strategy, content performance, segmentation, and lead nurturing workflows  Skills & Qualifications: 5+ years of experience in email marketing, marketing automation, CRM strategy, or digital marketing operations  Strong hands-on experience with Oracle Eloqua required  Experience building complex automated workflows, nurture campaigns, and audience segmentation strategies  Strong understanding of email QA, testing, deliverability, and deployment best practices  Experience managing email operations across multiple brands, audiences, or business units preferred  Experience with Google Analytics (GA4), Looker Studio, reporting tools, and digital performance dashboards  Familiarity with AI-powered marketing and reporting tools  Analytical mindset with the ability to translate engagement data into actionable marketing strategy  Strong organizational and communication skills with exceptional attention to detail Must be able to work flexible work hours/schedule including evenings, weekends, and holidays. Long hours may be required due to business demands. Positive attitude, professional demeanor, and exceptional communication and interpersonal skills to deliver service to members, guests, and team members. Ability to work in a team environment. Ability to stay calm and focused during the busiest of times. Ability to work a flexible schedule, including evenings, weekends, and holidays, and a shift greater than eight (8) hours in length. Ability to read, write, speak, and understand English; additional languages preferred. Ability to meet the physical demands of the position including, but not limited to, working indoors and outdoors in all weather conditions, standing, walking, and moving for periods of greater than eight (8) hours, and lifting and carrying items sometimes greater than fifty (50) pounds. Flexibility and ability to pivot to new projects and desire to work in fast-paced environment. Benefits Competitive Pay Medical, Dental, and Vision Benefits (Full-Time Year Round Only) 401k Contribution (Full-Time Year Round Only) Paid Time Off and Paid Holidays (Full-Time Year Round Only) Employee Meals, Referral Incentives, and Recognition Programs Holiday Pay Professional development and upward mobility opportunities Work-Family Culture Discovery Land Company's good faith estimate of the salary range it reasonably expects to pay for this position upon hire is $110,000-$140,000 plus bonus.  About Us Discovery Land Company is a U.S.-based real estate developer and operator of private residential communities with a world-renowned portfolio of domestic and international properties. The mission of Discovery Land Company is