Field Marketing Manager

About Tekmetric Tekmetric is the all-in-one, cloud-based platform helping auto repair shops run smarter, grow faster, and serve customers better. Built by a shop owner and shaped by the needs of the industry, Tekmetric brings together innovation, real-world experience, and a thriving community to help shops thrive - not just survive. From running a shop, to securing payments to engaging customers, our platform simplifies operations so shop owners can focus on what really matters: delivering exceptional service, earning trust, and growing sustainably. Officially founded in Houston in 2017, Tekmetric has grown from a single shop’s vision to the industry’s leading solution - all by staying true to our values of transparency, integrity, innovation, and a service-first mindset.  But we’re not just building software. We’re building a movement. We’re empowering repair shops to rise above the daily grind, create meaningful connections with their customers, and lead the industry forward - one interaction at a time. Come build with us. Join the journey. Shape the future of auto repair. Working the Tekmetric Way At Tekmetric, we’re building a culture where winning matters - not for ego, but because when our customers win, we win together.  We move fast, stay curious, and take full ownership of our results — no excuses, no finger-pointing. If you thrive in ambiguity, take initiative, and view honest feedback as fuel for growth, you’ll feel right at home here. We’re direct but respectful, ambitious yet grounded, and collaborative at every level. Everyone leads through impact and is encouraged to speak up, share ideas, and challenge assumptions (even your manager’s). This is a place for builders, not bystanders. Success here takes focus, follow-through, and a willingness to roll up your sleeves — but if you’re driven by meaningful work and real results, it’s deeply rewarding. You’ll join a team that cares about the work, supports one another, and takes smart risks to achieve bold goals. Be yourself, stay mission-focused, and you’ll thrive. If that energizes you, we can’t wait to meet you. At Tekmetric, great work happens anywhere, but great teams are built through intentional connection . We offer hybrid and remote work models based on your proximity to our office hubs. Because we value in-person collaboration, travel is an expected part of every role. We come together several times a year for team and company-wide offsites to align on goals and strengthen relationships. Attendance at these events is expected and fully supported. What You'll Do As our Field Partner Marketing Specialist, you will be the boots-on-the-ground engine behind Tekmetric’s partner activation in the field and supporting in field sales teams. This role sits at the intersection of field marketing and channel partnership, responsible for bringing our partner programs to life across regions, events, and local market activations. Reporting to the Director of Demand Generation, you’ll work closely with the Field Channel Team, Business Development, and Partner Marketing Manager to execute the in-field motions that drive partner referrals, brand presence, and pipeline from our partner ecosystems. In-Field Event Execution Plan, coordinate, and execute field events and partner activations across Tekmetric’s key regions in support of Strategic Alliances and Channel and Referral Partners. Serve as the Tekmetric representative at regional association events, industry expos, distributor events, and coaching organization gatherings. Coordinate logistics for partner-facing events which may include booth setup, collateral, swag, signage, and speaker or sponsorship coordination. Support activation at industry events. Channel Partner Activation Enable and support in-field referral motions with partners including partner in-field reps, regional reps, coaching organizations, and peer groups. Build and maintain field activation kits, partner enablement materials, and co-branded leave-behinds for use by Field Channel Managers in their territories. Support the Tekmetric certification program rollout. Act as a liaison between the Field Channel Team, Partner Marketing, and Events Team ensuring field-level feedback informs program design. Strategic Alliance Field Support Support in-field activation for partners helping translate alliance agreements into tangible field moments. Coordinate co-marketing field touchpoints with partners as alliance programs activate. Assist with partner-facing communications, scheduling of field visits, and tracking of field engagement activity. Reporting and Coordination Track field event and activation performance, including partner referral volume, event attendance, and lead capture, feeding data back into demand gen reporting. Maintain a field calendar of partner events, and activations across all regions. Coordinate with Sales (AE / Field Sales POD) on handoff process for leads generated through field partner activations — confirm handoff SLA and CRM tagging convention with Sales leadership. What You’ll Bring: 5+ years of experience in field marketing, event marketing, channel marketing, or a similar execution-focused role. Experience supporting or executing partner, channel, or trade events, ideally in B2B, SaaS, or an industry-adjacent environment. Strong project management and logistics skills — you can manage multiple activations across regions simultaneously without dropping details. Comfortable being on the road and representing Tekmetric in-person with partners, shop owners, and industry audiences. Willingness to travel 30% of the time across Tekmetric’s key markets. Collaborative communicator who can work cross-functionally with Field Channel Managers, BDs, and marketing teammates. Familiarity with CRM tools (e.g., HubSpot or Salesforce) for tracking field activity and lead capture. Bonus: Experience in the