GIS & Market Analyst, Insights & Analytics

About the Company At Tanger, our mission is to create shopping destinations that entertain, inspire, and bring our communities together. Guided by our vision to lead the evolution of shopping, we’ve spent over four decades innovating the retail experience as a premier owner and operator of outlet and open-air centers. We live our values every day: we lead with integrity, foster inclusion, and embrace innovation to drive meaningful change. These principles come to life through our actions—we build trust, challenge the status quo, win together, and continuously push boundaries to deliver exceptional value and experiences to make it happen. Tanger team members are our most important asset, and we’re proud to offer an environment where everyone is welcomed, respected, heard, supported, and able to thrive. Our emphasis on relationships, employee growth, and exciting career opportunities sets us apart. And our spirit of innovation, expertise, and relentless pursuit of excellence brings us together. About the Role In our continued mission to create shopping destinations that entertain, inspire, and bring communities together, Tanger is seeking a GIS & Market Analyst, Insights & Analytics This role offers the opportunity to work both independently and collaboratively, supported by a flexible, Teams-driven workplace designed to empower connection, innovation, and impact across geographies. About the Tanger Perks: Competitive salary Generous Suite of Medical, Dental, and Vision Benefits 401(k) match Paid PTO and Holidays Paid Volunteer Hours Team Member Paid Leave Programs Tuition Reimbursement Wellness Incentives Group Life and Disability Insurance Voluntary Benefits Team Member Discounts And more… How can you contribute to what we do? The GIS & Market Analyst is a key member of the Insights & Analytics team responsible for delivering market intelligence, geospatial analytics, and location-based insights that support strategic decision-making across the organization. This role leverages GIS technologies, location intelligence platforms, internal and third-party data sources, and emerging analytical tools to develop actionable insights that inform leasing, marketing, investments, development, and other enterprise initiatives. The GIS & Market Analyst maintains and enhances Tanger's geospatial data assets, develops analytical tools and visualizations, and translates complex data into meaningful business recommendations. The role is expected to leverage emerging technologies, including artificial intelligence and automation tools, to improve research efficiency, accelerate insight generation, enhance reporting capabilities, and support continuous innovation while maintaining a primary focus on market intelligence, geospatial analysis, and business decision support. ESSENTIAL JOB DUTIES AND RESPONSIBILITIES: Builds and cultivates relationships across all functional groups, developing a deep understanding of business needs and key use cases for data. Serves as a trusted partner for consumer and market analytics and participates in cross-functional meetings as needed. Utilizes GIS and location intelligence tools to support leasing, marketing, investments, and development initiatives through market analysis, retailer location strategy, site evaluation, and consumer insights projects. Conducts analyses that integrate GIS and non-spatial data from a variety of internal and external sources to develop actionable insights that support strategic decision-making. Maintains critical shopping center and retailer location databases, including competitive set tracking, void analysis, demographic analogs, and portfolio screening analyses. Builds and maintains shopping center trade area definitions, geospatial datasets, geodatabases, and portfolio-wide GIS standards, ensuring accurate, current, and well-organized retail real estate data. Develops maps, dashboards, presentations, reports, and other visual products that effectively communicate insights while adhering to corporate branding standards and visualization best practices. Updates and maintains recurring business deliverables, ensuring data accuracy, clear storytelling, and alignment with organizational objectives. Research, evaluates, and applies emerging technologies, including AI-enabled analytics and automation tools, to enhance GIS and market intelligence capabilities, improve analytical efficiency, streamline workflows, and drive continuous improvement across the Insights & Analytics function. Supports and participates in the department's education and training initiatives, sharing department created resources, capabilities, tools, and consumer insights with the broader organization. Collaborates closely with the Insights & Analytics team to support departmental priorities and strategic initiatives, including portfolio traffic reporting and occasional coverage on weekends, holiday weekends, and company-observed holidays as needed. COMPETENCIES: Advanced proficiency with ESRI products and location intelligence tools, including ArcGIS Pro, ArcGIS Online, ArcGIS Business Analyst, and related GIS applications. Advanced proficiency in Microsoft Excel and PowerPoint; experience with Power BI, Think-Cell, and other data visualization and reporting tools preferred. Strong knowledge and application of mobile location data and commercial real estate data providers such as Placer.ai, CoStar, Hubexo, ESRI, ChainXY, and similar market intelligence platforms. Demonstrated ability to analyze large, complex, and location-based datasets; synthesize findings; and translate insights into clear, actionable business recommendations. Proven ability to consult with stakeholders, understand business needs, and deliver meaningful insights that support strategic decision-making. Excellent verbal, written, presentation, and interpersonal communication skills, with the ability to effectively communicate techni