Global HCP Marketing Lead

Job title: Global HCP Marketing Lead Location: Cambridge, MA About the job Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you’ll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs.  Join Sanofi's Immunology Franchise as we prepare to transform the treatment landscape for IgG4-Related Disease (IgG4-RD) with rilzabrutinib. As the Global HCP Marketing Lead , you will play a pivotal role in shaping and executing the healthcare professional (HCP) marketing strategy from prelaunch through launch and beyond. This is a unique opportunity to build a comprehensive omnichannel marketing program for a groundbreaking therapy in a rare disease indication with significant unmet medical need. Reporting directly to the Global Indication Lead, you will be responsible for developing disease state awareness, crafting compelling HCP messaging, and deploying innovative marketing campaigns that leverage cutting-edge technologies including AI-enabled solutions, while liaising with country affiliates to ensure affiliate feedback and perspective to support the global to local marketing model. You will work at the intersection of science, strategy, and creativity to ensure HCPs are informed, engaged, and equipped to identify and treat patients with IgG4-RD. About Sanofi We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives.  Main Responsibilities: 1. Strategic Leadership Develop and lead the global HCP marketing strategy for rilzabrutinib in IgG4-RD across prelaunch and launch phases Define HCP segmentation, targeting, and positioning strategies based on deep understanding of the treatment landscape and customer insights Collaborate with cross-functional teams including Medical Affairs, Market Access, Patient Advocacy, and Commercial Operations to ensure integrated execution Partner with regional and local marketing teams to adapt global strategies for local markets while maintaining brand consistency 2. Disease State Awareness Design and implement comprehensive disease state awareness campaigns to increase recognition and diagnosis of IgG4-RD among relevant HCP audiences Develop educational content and programs that address knowledge gaps in disease pathophysiology, clinical presentation, and diagnostic criteria Build strategic partnerships with key opinion leaders (KOLs), medical societies, and advocacy organizations to amplify disease awareness efforts 3. Insights Generation & Market Intelligence Seamlessly collaborate with market research and CI functions to generate deep HCP, competitive, and market insights that inform strategy development  Plan, organize, and facilitate HCP Advisory Boards, bringing together key opinion leaders and clinical experts to gather strategic input on disease state, unmet needs, messaging, and marketing approaches Design and lead Strategic Steering Committees (SSCs) to align cross-functional and cross-regional stakeholders on brand strategy and marketing priorities Synthesize insights from advisory boards, steering committees, and market research into actionable strategic recommendations for senior leadership Develop and maintain a continuous insights generation framework to ensure marketing strategies remain grounded in current HCP needs, market dynamics, and competitive intelligence Partner with global and local teams to ensure insights are integrated into campaign development, messaging platforms, and omnichannel strategies Collaborate with Competitive Intelligence to incorporate insights on the competitive landscape and therapeutic area trends into strategic planning for the rilzabrutinib IgG4-RD program 4. HCP Marketing Campaigns & Messaging Create compelling, evidence-based messaging platforms and communication strategies tailored to diverse HCP audiences (rheumatologists, immunologists, specialists) Lead the development of omnichannel marketing campaigns integrating digital, in-person, and hybrid engagement tactics Oversee the creation of promotional and non-promotional materials including detail aids, websites, congress materials, and educational resources Ensure all materials comply with regulatory, legal, and medical review requirements 5. Omnichannel & Digital Innovation Design and implement integrated omnichannel customer engagement strategies that deliver seamless, personalized HCP experiences across all touchpoints Leverage AI technologies and advanced analytics to optimize targeting, content personalization, channel selection, and campaign performance Explore and pilot innovative digital solutions including AI-powered chatbots, predictive analytics, virtual engagement platforms, and next-generation HCP portals Monitor digital trends and emerging technologies to maintain competitive advantage 6. Performance & Analytics Establish KPIs and measurement frameworks to track campaign effectiveness, HCP engagement, and brand performance Utilize data analytics and insights to continuously optimize marketing strategies and tactics Manage marketing budgets and ensure efficient resource allocation across initiatives 7. Cross-Functional Collaboration Serve as the primary marketing liaison to Medical Affairs, ensuring scientific rigor and medical accuracy in all HCP communications Partner with Market Access teams to develop value messaging and support payer engagement strategies Collaborate with Patient Advocacy to ensure patient voice is integrated into HCP education efforts Work closely with Sales teams to enable field force effectiveness t