GN-SONG-MT- Content Management - Senior Manager
Zenta Group Co Ltd
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Job Title: Content Management + Senior Manager + Strategy & Consulting Global Network Song Practice
Management Level: 06 - Senior Manager
Location: Mumbai, Bangalore, Gurgaon, Hyderabad, Chennai, Pune
Must have skills: Content Management Systems (CMS), Digital Asset Management (DAM), Omni-channel Content Activation
Good to have skills: SEO, Dynamic Creative Optimization (DCO), Marketing Resource Management (MRM)
Job Summary: As a Senior Manager in Content Management within the Strategy & Consulting Global Network Song Practice, you will be responsible for defining strategies for implementing and managing content management systems to drive content activation across multiple channels for clients. Your typical day will involve creating content marketing strategies, collaborating with clients and stakeholders, and leading a team of content management specialists.
Roles & Responsibilities:
Create content marketing strategies and marketing plans for content distribution across all channels and devices.
Strategize for content format and templates, SEO optimized content, and execute processes for DCO and landing page optimizations.
Gather business requirements and translate them into content platform functional specifications and process flows.
Collaborate with clients and Accenture stakeholders to implement DXP, DAM, content platform solutions, and assist in change management and adoption of new tools/processes.
Understand and design internal component workflows/processes of DAM/CMS and their integration with remaining marketing components.
Evaluate and document business processes, existing workflows, and systems, create requirements for new processes, develop use cases, and manage requirement changes.
Develop and manage a team of content management specialists by managing key tasks such as work allocation, time management, project SME support, hiring, training, etc.
Drive business development efforts and thought leadership in the content management space.
Professional & Technical Skills:
Must have skills: Proficiency in Content Management Systems (CMS) and Digital Asset Management (DAM).
Strong understanding of content management concepts and principles.
Experience in developing and maintaining content management applications.
Experience in debugging and troubleshooting content management applications.
Experience in working with marketing components such as MRM, workflow management, PIM, MAM, DRM, CMP, CSPs, content editing/development suites, content collaboration tools, hyper personalization tools, multi-channel marketing hubs.
Additional Information:
The ideal candidate will possess a strong educational background in marketing, journalism, communications, or a related field, along with a proven track record of delivering impactful solutions using content management systems.
This position is based at our Mumbai, Bangalore, Gurgaon, Hyderabad, Chennai, Pune office.
About Our Company | Accenture
Experience: Minimum 12 years of experience is required
Educational Qualification: MBA from a tier 1 institute with preferably a bachelor's degree in marketing, journalism, communications, or a related field
About Accenture
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com
Equal Employment Opportunity Statement
We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.
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