Head of Content Innovation
roku ยท Los Angeles, CA
๐ Santa Monica, California๐ฐ $280,000 - $350,000via greenhousePosted 2026-07-28
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Teamwork makes the stream work.
Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
What does the team work on?
The Roku Originals team develops, produces, and delivers original programming exclusively for The Roku Channel, Roku's free, ad-supported streaming service. From scripted and unscripted series to documentaries, films, and live specials, we bring entertaining, culturally resonant stories to tens of millions of viewers at no cost. Partnering closely with talent, studios, and Roku's content, marketing, and ad sales teams, we turn great ideas into programming that drives engagement and showcases the reach of The Roku Channel.
What is the role?
Roku is seeking a senior leader to help shape the next generation of entertainment experiences on the Roku platform. In this role, you will lead a cross-functional incubation team responsible for imagining, prototyping, launching, and scaling original platform-native entertainment experiences that engage and delight millions of consumers. This role sits at the intersection of content, product, technology, interactivity, and consumer experience, requiring you to bring bold concepts to life quickly and evolve the strongest ideas into scalable experiences with long-term strategic and commercial value. You will partner closely with leaders across content, product, engineering, design, marketing, partnerships, and advertising to turn ideas into compelling consumer experiences. Success in this role requires strong creative judgment, cross-functional leadership, and the ability to move ideas from concept to execution in an evolving environment. You will create culturally relevant experiences tied to major moments, shape sponsorship and monetization opportunities, and help establish Roku's internal innovation studio capabilities.
For California Only - The estimated annual salary for this position is between $280,000 - $350,000 annually with additional equity. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
How will I use AI at Roku?
At Roku, we don't just use AI, we work with it. AI agents and smart tools help power drafts, analysis, and repetitive workflows, while our people bring direction, judgment, and accountability.
We value curious, adaptable builders, who can show how they've used AI, agents, or automation to move faster, improve quality, and scale their impact. Strong candidates know how to frame problems, guide AI-assisted work, check the output, and learn quickly. Above all, they bring curiosity, adaptability, and sound judgment.
What are the responsibilities of the role?
Lead Roku's interactive entertainment and content innovation efforts across concept development, incubation, launch, and scale-up of platform-native experiences
Define a clear vision for new entertainment formats that bring together storytelling, interactivity, technology, and audience engagement
Build and guide a repeatable development pipeline for original experiences, with the goal of delivering multiple launches annually
Partner cross-functionally with teams across content, product, engineering, design, marketing, partnerships, and advertising to bring new concepts to market
Create culturally relevant experiences tied to major moments and events such as CES, Cannes, Roku Live, and Upfronts
Identify and prioritize opportunities that increase consumer engagement, strengthen brand affinity, and differentiate the Roku platform
Shape sponsorship and monetization opportunities that can attract premium advertising and brand partners
Establish and grow Roku's internal innovation studio capabilities for interactive entertainment experiences
Guide teams through ambiguity with clear decision-making, strong collaboration, and a test-and-learn mindset
Balance creative experimentation with disciplined execution, measurable outcomes, and scalable operating models
What experience would help someone be successful in this role at Roku?
Experience building original interactive entertainment experiences for broad consumer audiences
A track record of launching new consumer-facing experiences from concept through execution
Experience working at the intersection of content, gaming, technology, and consumer products
Strong creative instincts and the ability to identify culturally relevant ideas
Success leading highly cross-functional teams, including through influence rather than direct authority
Experience building zero-to-one initiatives within large organizations or high-growth environments
Familiarity with platform-based entertainment, interactive media, gaming, transmedia, immersive media, or live consumer experiences
The ability to balance experimentation with strong operational follow-through
Excellent communication skills and an inclusive leadership approach
Sound judgment, curiosity, and comfort navigating evolving business and audience needs
#LI-LM1 What's Roku's approach to hybrid working?
Roku fosters an inclusive and collaborative environme
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