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Head of Firmware Engineering (Senior Director)

CHEP Brambles · San Francisco Bay Area

📍 Santa Clara, California, USAvia workday
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CHEP helps move more goods to more people, in more places than any other organization on earth via our 347 million pallets, crates and containers. We employ approximately 13,000 people and operate in 60 countries. Through our pioneering and sustainable share-and-reuse business model, the world’s biggest brands trust us to help them transport their goods more efficiently, safely and with less environmental impact.   What does that mean for you? You’ll join an international organization big enough to take you anywhere, and small enough to get you there sooner. You’ll help change how goods get to market and contribute to global sustainability. You’ll be empowered to bring your authentic self to work and be surrounded by diverse and driven professionals. And you can maximize your work-life balance and flexibility through our  Hybrid Work Model . Job Description Brambles Digital is enabling the Brambles of the Future by using data and insights to power smarter, more sustainable supply chains. A key part of this strategy is the development of the tracking device platforms that will enable these data and insights to be collected – and the Firmware team is at the heart of this transformation. You'll lead the team that has end to end responsibility to architect, design, build and test embedded firmware systems for IoT tracking device platforms. In this role, you will lead and manage the definition of architecture and implementation of designs in both prototype and shipping products as well as demonstrate good development practices and seamless collaboration across multiple teams in Digital and beyond. Engineering for Brambles device systems spans deep collaboration across engineering disciplines (Hardware design, Test, Architects, Technical Project Management, and Cloud software teams). Our engineers drive concepts into prototypes and prototypes to products. You'll not only has a strategic vision and execution side facing internal to brambles projects but also is a strong voice of the customer. We expect this leader to represent Customer configuration, firmware modifications, feature development and work closely with Customer Success leadership to ensure we have a customer first approach and our solutions delight our customers. This will include setting up custom configuration database, define modification levers, if needed create a software UI/UX for customer working with closely with customer facing teams. This could also include some customer visits, representing brambles at customer sites and translating business requirements into features for internal development to deliver. This makes it a very multi-dimensional role which needs that strong seasoned voice and experience gathered over delivering multiple projects over the years. You'll also have the responsibility for building and strengthening the Brambles firmware engineering team and its capabilities, in collaboration with HR and firmware engineering leadership. Key Responsibilities May Include Lead the end‑to‑end firmware engineering function, setting technical direction, standards, and ways of working across embedded platforms. Define and govern firmware architecture and design decisions to ensure performance, reliability, security, and scalability of products. Translate system and customer requirements into clear technical specifications and executable delivery plans. Partner with hardware, cloud, security, product, and architecture teams to deliver integrated, end‑to‑end device solutions. Oversee development, testing, and release of firmware for both new products and live deployments, ensuring high quality and operational stability. Act as the voice of the customer for firmware configuration, feature evolution, and defect resolution, shaping roadmaps accordingly. Build, lead, and develop a strong engineering organisation, creating clear growth paths and a sustainable leadership pipeline. Establish and continuously improve engineering practices, including development methodology, quality assurance, and technical governance. Key Accountabilities Leadership of technical team for Firmware Engineering, setting the multi-year vision and strategic direction for the team as it relates to the broader Brambles ambition and, in particular, Digital Customer Solutions Translate system requirements into design specifications. Develop firmware applications within constraints of small, low-power systems operating in a challenging environment Lead the development and tracking of detailed specifications, project plans, resource assignments and schedules working with engineering, product management, and executive leaders in order to meet Brambles’ digital goals and targets. Provide strategic vision and execution oversight for firmware features and debug for existing products in markets while also developing new products. Be a strong voice of customer for customer features, configuration changes and debugs working with Customer support teams. Co-Lead along with Hardware Design leaders and architects on selection of silicon vendors SDKs, IT, Cloud, Security, Cyber stakeholders. Develop tracking and sensor telemetry applications for real-time Low Power Wide Area Networks (LPWAN) or Cellular IoT networks Develop, coordinate and implement improvements in software development methodology and leading practices including requirements definition, specification development, and unit test strategies. Define and oversee technical reviews for design and implementation for deployment and support processes. Lead, develop and motivate a highly technical team to deliver exceptional firmware products, working across multiple teams to enable collaboration and delivery to tight deadlines Develop strong leadership pipeline by developing and promoting architects within the team which puts brambles in a strong position for years to come. Lead the design and development of embedded software engineering activities and provide technical leadersh

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