Head of Social Media

About the Role Philo is looking for a strategic, creative, and hands-on Head of Social Media to lead our organic social presence across entertainment, culture, and community. This person will own social strategy, editorial planning, and platform-native content creation — bringing strong instincts in writing, filming, editing, design, and trend-driven execution. They’ll partner closely across Marketing, Design, Programming, Customer Support, Legal, and external creators to keep Philo’s social presence timely, consistent, and unmistakably Philo. Responsibilities Own Philo’s organic social strategy, editorial calendar, and channel approach across key platforms, with a strong focus on short-form video, Reels, Tiktok, YouTube Shorts, and emerging formats. Create, film, edit, design, publish, and optimize platform-native social content, including video, graphics, memes, captions, carousels, and trend-driven posts. Bring a strong creator/creative ethos to the role, understanding what makes content feel native, shareable, entertaining, and worth watching. Develop social campaigns around programming priorities, cultural moments, giveaways, partner needs, and audience-specific initiatives. Maintain Philo’s social voice and ensure content feels confident, approachable, audience-first, culturally aware, and unmistakably Philo. Collaborate with Design, Brand, Growth, Product Marketing, Customer Support, Legal, agencies, and external creators to bring social ideas to life. Support influencer and creator partnerships through creator sourcing, briefs, content review, and performance learnings. Oversee community management, moderation, and escalation standards across social channels, Reddit, and app store reviews. Use performance data, community feedback, and audience insights to inform content, creative, and marketing recommendations. Qualifications 7+ years of experience in social media, content creation, entertainment marketing, brand marketing, or a related field. Proven experience leading organic social strategy, editorial planning, content development, publishing, and reporting for a consumer-facing brand. Strong hands-on skills in filming, editing, short-form video, social design, meme creation, writing, and platform-native storytelling. Deep fluency in short-form video, especially TikTok, Instagram Reels, and YouTube Shorts. Has a strong curiosity about trends and developments in the social media landscape including new and emerging platforms. A strong portfolio of social work that shows creative range, platform fluency, and content that has meaningfully driven engagement, reach, conversation, or cultural relevance. Experience with tools like CapCut, Adobe Creative Suite, Canva, Figma, Sprout Social, or similar platforms. Strong creative instincts around TV, entertainment, pop culture, memes, fandom, creator culture, internet behavior, and what makes content shareable. Excellent writing, editorial judgment, project management, and cross-functional collaboration skills. Experience with programming launches, partnerships, giveaways, cultural moments, community moderation, and creator/influencer collaborations. Ability to balance strategy and execution — leading the vision while also making the work when needed. What Success Looks Like Philo’s social presence feels consistent, timely, culturally relevant, and unmistakably Philo. Social content becomes more platform-native, creative, shareable, and balanced across video, design, copy, memes, and trends. Short-form videos become stronger, more intentional parts of Philo’s organic social strategy. Organic social provides useful audience insights that inform broader marketing and creative strategy. Cross-functional teams have a clear social partner who can translate priorities into strong content quickly. More about Philo At Philo, we’re a company that puts people first—both our subscribers and our team. We empower our colleagues to do their best work while supporting one another in pursuing shared goals. We value pragmatism, pride in our work, and passion, with transparency and openness as fundamental parts of our culture. We’re committed to diversity, equity, inclusion, and accessibility as we grow the Philo team and shape the future of TV. We believe that a diverse range of voices and perspectives enables us to innovate faster and create the best experiences for our subscribers. Philo is proud to be an Equal Opportunity Employer. We’re committed to supporting every candidate and employee. If you need an accommodation at any stage of the process, please email [email protected] and we’ll work with you to meet your needs. Philo offers 70+ top-rated networks, including AMC, BET, CMT, Comedy Central, Discovery Channel, Food Network, Hallmark Channel, HGTV, HISTORY, Investigation Discovery, Lifetime, MTV, Nickelodeon, OWN, VH1, We TV, and more. It also includes all the groundbreaking originals and blockbuster movies available with AMC+ and access to HBO Max Basic With Ads and discovery+. Our service also includes 100+ free channels and premium add-ons like STARZ and MGM+. Our extensive library boasts over 85,000 titles, and our unlimited DVR allows users to save their favorite shows and movies for up to a year, skipping ads for a seamless viewing experience. Stream on up to three devices simultaneously, whether on your phone, tablet, laptop, or TV using Roku, Apple TV, Fire TV, Samsung TV, Android TV, Vizio TV, or Chromecast. Philo is headquartered in San Francisco, with offices in New York City and Cambridge, MA. Our leadership team includes alums from HBO, Tubi, and Meraki, and is backed by NEA and industry partners like Warner Brothers Discovery, Paramount, AMC, and A&E. Join us at Philo and be part of a team that's shaping the future of TV! Status: Full-time Location: San Francisco, CA or remote within the U.S. Compensation: Includes annual salary, company stock optio