Internship – Digital Product Strategy (Song)

Internship details   Period: 4 – 6 months    Hours per week: 40    Location: Hybrid (ITO office, Amsterdam and work from home)    Start date:   September   202 6   We’re opening our doors to great people who are excited to work with the world’s biggest brands on their toughest growth challenges. Accenture Song’s Design & Digital Products team is looking for a   proactive intern!   In our team, we create new products and reimagine existing ones to deliver better experiences for users and businesses. We are part of Accenture’s creative engine called Accenture Song, where we combine creativity, technology, and business insights to create experiences that drive real impact.    We offer two internship tracks:   Thesis Internship   -   focused on conducting research and writing your master thesis within the domain of Digital Product Strategy.   Working Internship   -   focused on gaining hands-on consulting experience by actively contributing to client work, innovation initiatives, and internal capability building.   Team : The Design & Digital Products team is part of Accenture Song. We’re an all-star team of growth strategists, creative designers, and product builders who thrive on turning bold ideas into impactful realities. We think, we plot, and we create products and experiences that help our clients solve problems and unlock new values. Our work spans the full product lifecycle: from envisioning future-fit strategies and building prototypes to launching products and scaling capabilities. Whether it’s crafting digital products that people love or improving business performance through technology, data and AI, we are passionate about building experiences and bridging the gap between brand promise and expectations.   Daily tasks   Thesis Internship :   In this role,   the   focus   will be   on   writing your master thesis in the relevant domain of Digital Product   Strategy . In doing so, you’ll be supported by the dedicated people in our team.   Alongside   your thesis,   you’ll have the opportunity to gain hands-on experience in the Design & Digital Products domain at Accenture   Song and   explore the world of consultancy .     We’ll collaborate with you to define a thesis topic that aligns with our business needs, but most importantly, that interests and motivates you. Examples of research topics include, but are certainly not limited to:   Agentic AI to shape the future of Digital Product Strategies   Build Custom AI Agents that drive Product Creation   Vibe Coding    The Reinvention of Human-AI Interactio n   Working Internship :   As a working intern, you’ll become part of our day-to-day consultancy environment and contribute directly to our work, innovation initiatives, and capability development within the team.   Think of c ollaborating with teams on client projects , c onducting market and data research to support analyses and recommendations , p reparing workshops and presentations , and c ontributing to new propositions, trends, and innovation initiatives .   Next to that you will be supporting our   AI capability development within Design & Digital Products by:   Support the development of our Agentic AI offering s   Exploring AI   way of working opportunities   within the team   Building AI agents and prototypes that support and improve internal ways of working   Song Talent Factory (STF)   As part of your internship, you will also take part in Song Talent Factory. This program will be leading you through your path at Accenture Song and will provide additional engagements, activities and projects to enhance your intern experience. Being part of the Song Talent Factory, you will:    Get professional guidance on finding the next step in your career;    Be part of one Song program where you are required to collaborate with other interns at Accenture Song from our different offerings (Commerce,   AI   & Data , Marketing and Service);    Work on a large internship long consulting project together with your STF group. This will allow you to not just get a glimpse of one of the four capabilities, but you will really get to see everything Accenture Song has to offer;    Be part of the Accenture Song community through companywide and intern specific engagement events    Enjoy the wide variety of training opportunities;    From building an app for coffee  catch-ups  to dinners after work, the Song Talent Factory will make your experience at Accenture Song even more enjoyable!    Interested?  If you are interested, please provide us with a motivational letter   and which kind of internship you are looking for . You can upload your motivation letter together with your resume in our Workday system.   Who we are   Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product, and experience design; technology and experience platforms; creative, media and marketing strategy and campaign, content and channel orchestration. Join us and bring to life bold ideas with the biggest impact through the unlimited potential of creativity, technology, and intelligence. Visit us at: www.accenture.com/song.   Here's what you'll need   We expect the following qualifications and qualities from a thesis intern:     Be enrolled at a   Master’s   program in a Dutch university   throughout the entire duration of the internship.   Proactive, independent work ethic with a collaborative mindset.    You have an affinity for innovation,   product development , and   Agentic   AI .    Eagerness to grow, learn, and contribute to a dynamic environment.    You are passionate about trying out new things and experimenting with new tools and methods rather than focusing on best practices.    Fluent in Dutch (spoken and written) and comfortable with English (spoken and written).   What's in it for you?   Ac