KPBS Membership Acquisition Manager

Overview The salary range for this position is $6,000 - $8,000 per month ($72,000 - $96,000 per year) depending upon qualifications and is non-negotiable. This position is scheduled to close on 8/10/2026 at 4:00pm (PST). Flexibility to work hours, including days, nights, weekends and holidays is a must, when required. Under the general direction of the Director of Membership, the Membership Acquisition Manager leads KPBS membership acquisition efforts designed to grow new member revenue and audience conversion across multiple channels. The Manager is responsible for the planning, development, and execution of the organization’s membership acquisition strategy. This position is responsible for developing annual and campaign-specific acquisition strategies, leading cross-functional planning discussions, managing external acquisition vendors, supervising staff, and using data to inform decision making to achieve acquisition goals. The position collaborates with departments across the organization to drive sustainable member growth. The Membership Acquisition Manager directly supervises fundraising producer, freelance talent, and student assistants,  as well as manages vendor relationships and performance. Perks you'll enjoy as a member of #teamKPBS Working on a college campus & in public media: Access to campus facilities and staff perks, weekly farmer's market, tons of eateries, community events, entertainment, etc. Hybrid schedule/ remote work flexibility options (varies by position) 10 vacation days, 1 personal day & 13 holidays off (4+ days off over winter break) Enjoy a 'beautiful day in the neighborhood' with local employee discounts Opportunity drawings to attend SDSU basketball games, local concerts and events Discounts on local attractions (theme parks, entertainment, restaurants, memberships) Free wellness classes & programs Staff pop-up events Full benefits packages that are unmatched (medical, dental, vision, life) Sick leave accruals and paid leave options On-site childcare at a discounted rate (based on availability) Opportunities for continued learning and professional development Flexible spending account(s) Employee assistance program Matching and voluntary retirement savings plan Responsibilities The following information is intended to be representative of the work performed by incumbents in this position and is not all-inclusive.  The omission of a specific duty or responsibility will not preclude it from the position if the work is similar, related, or a logical extension of position responsibilities. Job descriptions may be changed at any time based on the needs of the department. Strategic Member Acquisition (50%) Lead the development and execution of KPBS’s annual membership acquisition strategy focused on new member growth, revenue generation, and donor pipeline development. Lead cross-functional planning meetings to develop integrated acquisition campaigns across television, radio, digital, direct response, canvassing, and emerging channels. Establish campaign goals, budgets, KPIs, and benchmarks; monitor results and adjust tactics to improve ROI and conversion rates. In partnership with the department’s Business Analyst, analyze acquisition funnel performance, donor behavior, audience trends, and campaign outcomes to inform future strategy and demonstrate continuous improvement.  Identify and test new acquisition opportunities, channels, offers, messaging strategies, and audience segments. Partner with Marketing and Communications to promote campaigns across owned and paid channels. Prepare regular performance reports, recommendations, and strategic updates for leadership. Stay informed on industry trends and best practices in public media fundraising and membership growth. Participate in CRM, technology, and process improvement initiatives supporting donor acquisition and lifecycle management. Leadership & Supervision (25%) Directly supervise assigned staff, contractors, students, and temporary employees supporting acquisition programs. Set priorities, assign work, monitor progress, and ensure accountability for campaign deliverables and timelines. Coach, develop, and evaluate team performance while fostering a collaborative, inclusive, and results-oriented culture. Foster an environment of belonging where different identities and perspectives are respected  Serve as a  member of the KPBS Leadership Team and engage with departments throughout the organization Identify and address conflicts of interest and potential concerns promptly Ensure proper administrative processes including scheduling and required personnel paperwork. Assist with budget monitoring, invoice approvals, and financial forecasting related to acquisition programs. Vendor Management (20%) Manage relationships with external acquisition vendors, including canvassing, fulfillment, production, and other service providers. Negotiate scopes of work, deliverables, timelines, and performance expectations in partnership with leadership. Hold vendors accountable to KPIs, quality standards, donor experience expectations, and budget parameters. Review vendor reporting and recommend optimizations to improve results and efficiency. Other Duties and Responsibilities as Assigned (5%) Represent KPBS internally and externally on membership acquisition initiatives as assigned. Attend and represent KPBS at community and station events, with flexibility to attend and/or host events that during evenings and weekends, as needed Qualifications Knowledge and Abilities Demonstrated experience leading successful customer/member acquisition, fundraising growth, subscription growth, or direct response marketing programs. Advanced knowledge of strategic planning, analytical, and problem-solving skills. Demonstrated experience developing campaign goals, budgets, KPIs, and performance reporting. Demonstrated ex