Lead Analyst, Ad Forecasting & Inventory Yield

Teamwork makes the stream work. Roku is changing how the world watches TV Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers. From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines. What is the role? We're seeking a Lead Analyst, Ads Forecasting & Inventory Yield to serve as a strategic individual contributor and functional expert on our team of forecasting and yield specialists working to maximize profitable ad revenue across Roku's AVOD ecosystem. This role combines deep analytical expertise, cross-functional leadership, and hands-on execution to influence business strategy, drive forecast accuracy, optimize inventory monetization, and mentor team members. The ideal candidate brings top-tier quantitative skills, mastery of large-scale advertising data, the ability to manage upward to senior leadership, and demonstrated experience leveraging AI and automation to accelerate analytical workflows at scale. This position reports to the Sr. Manager, Ad Forecasting & Inventory Yield, within Revenue Operations. This position is a hybrid role, Monday – Thursday in office with the option to work from home on Friday. This position is based in Santa Monica, CA. For Santa Monica - The estimated annual salary for this position is between $150,000 - $170,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off. How will I use AI at Roku? At Roku, we don't just use AI, we work with it. AI agents and smart tools help power drafts, analysis, and repetitive workflows, while our people bring direction, judgment, and accountability. We value curious, adaptable builders, who can show how they've used AI, agents, or automation to move faster, improve quality, and scale their impact. Strong candidates know how to frame problems, guide AI-assisted work, check the output, and learn quickly. Above all, they bring curiosity, adaptability, and sound judgment. What are the responsibilities of the role? p]:inline" data-streamdown="list-item">Serve as the primary DRI for end-to-end forecast reporting (demand, supply, yield), driving strategic insights into revenue, gross profit, sell-through, fill rate, and other key KPIs across the Roku ads ecosystem p]:inline" data-streamdown="list-item">Own global demand forecasts and in-quarter revenue pacing views; architect tools for scenario analysis, what-if modeling, and performance-versus-plan tracking that inform executive decision-making p]:inline" data-streamdown="list-item">Build and maintain analytical frameworks that measure forecast performance, identify gaps, quantify risks and opportunities, and directly influence roadmaps and business strategy p]:inline" data-streamdown="list-item">Lead recurring cross-functional meetings and forums with Revenue Operations, Finance, and Product leadership — translating forecast and inventory insights into pricing, packaging, and yield strategies p]:inline" data-streamdown="list-item">Proactively identify, develop, and execute recommendations to improve monetization and gross profitability p]:inline" data-streamdown="list-item">Standardize, centralize, and define new metrics that give RevOps and executive leadership clear views into business health from an inventory, yield, and product perspective p]:inline" data-streamdown="list-item">Own the roadmap for the team's scalable dashboard suite, including enhancements, tech debt reduction, and automation priorities; delegate and oversee execution across junior resources p]:inline" data-streamdown="list-item">Serve as the primary stakeholder (DRI) on specific ad products and systems related to monetization, yield optimization, and operational efficiency p]:inline" data-streamdown="list-item">Collaborate with Business Automation, Data Engineering, and Product teams to ensure reporting requirements are represented in data models and pipelines; initiate cross-functional projects where gaps exist p]:inline" data-streamdown="list-item">Independently lead large-scale presentations to senior leadership, connecting analytical insights to broader business strategy and outcomes p]:inline" data-streamdown="list-item">Deliver ad hoc analysis and strategic insights as Roku explores new ad units, formats, packaging, and business development initiatives What experience would help someone be successful in this role at Roku? Experience p]:inline" data-streamdown="list-item">7–10+ years in digital advertising, streaming/CTV, or related fields in an inventory, yield, revenue operations, forecasting, or business analytics role p]:inline" data-streamdown="list-item">Experience partnering with and presenting to Directors, VPs, and executive stakeholders in a high-growth media/tech or streaming environment strongly preferred p]:inline" data-streamdown="list-item">Proven track record leading complex, cross-functional projects end-to-end — from problem definition through implementation, change management, and impact measurement — with minimal oversight p]:inline" data-streamdown="list-item">Demonstrated experience mentoring or informally leading junior analysts and delegating