Lead Commercialization

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted.  No relocation is offered Overall Purpose: Design, develop, launch, and manage promotional offers & bundles for all sales segments by defining and writing technical requirements, user stories, and developing business case projections. Focused on product go-to-market strategy, product offer roadmaps and key plays, product enablement, channel / distribution enablement, prioritization, and Mid-Market product performance.  Drive the end-to-end commercialization lifecycle for AT&T’s products and services, accelerating revenue growth and market share by implementing innovative go-to-market strategies and driving data-driven optimization. Key Roles and Responsibilities : Typical tasks may include, but are not limited to, the following: Develop technical scope, requirements, user stories, projected impact, use case studies and financial business case for product offers. Manage ongoing lifecycle promotional performance.  Development of product promotional offers/bundles. Prepare and present requirements, plans, and business cases for promotion results reports/analysis, and marketing plans. Conduct research and analysis on defined market segments, including addressable revenue potential, competitive analysis, definition of product functionality, volumes, and revenue results. Delivers product pricing requirements to partner organizations while also developing comprehensive lifecycle plans the product offers/bundles end to end to drive EBITDA and volume growth. Tracking offers effectiveness/lifecycle. Performance and Strategy: Continuously monitor and optimize product and channel performance.  Use data analytics, market trends, and competitive intelligence to inform strategic adjustments and improve outcomes. Program and Project Management: Coordinate teams and external partners to ensure timely, on-budget launches of commercialization initiatives and strategic programs. Stakeholder engagement: Serve as a liaison to align business units and deliver insights and recommendations to senior leadership. Growth Support : Drive initiatives such as emerging market identification, incentive development, and distribution strategy coordination to expand market reach and optimize channels. Job Contribution: An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge. Leads significant projects with strategic autonomy, influencing executive decisions. Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership. Supervisor: No Education/Experience : Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas. Our Lead Commercialization jobs earn between $143,800.00 - $215,800.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training. Joining our team comes with amazing perks and benefits: Medical/Dental/Vision coverage 401(k) plan Tuition reimbursement program Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays) Paid Parental Leave Paid Caregiver Leave Additional sick leave beyond what state and local law require may be available but is unprotected Adoption Reimbursement Disability Benefits (short term and long term) Life and Accidental Death Insurance Supplemental benefit programs: critical illness/accident hospital indemnity/group legal Employee Assistance Programs (EAP) Extensive employee wellness programs Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone Weekly Hours: 40 Time Type: Regular Location: Dallas, Texas Salary Range: $143,800.00 - $215,800.00 It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities.  AT&T is a fair chance employer and does not initiate a background check until an offer is made.