Manager, Digital Analytics - Comcast Business

Comcast Business offers a suite of Connectivity, Communications, Networking, Cybersecurity, Wireless, and Managed Solutions to help global organizations of all sizes prepare for what’s next. Powered by the nation’s largest Gig-speed broadband network and backed by 24/7 customer support, Comcast Business is the nation’s largest technology provider to small businesses and one of the leading service providers to the Enterprise market. Comcast Business has been consistently recognized by industry analysts and associations as a leader and innovator, and one of the fastest growing providers of Ethernet services. Job Summary As a Manager, Digital Customer Analytics & Insights, you will inform end-to-end digital funnel and customer journey analytics to drive measurable business outcomes—including revenue growth, lead quality, and customer experience improvements. You will lead high-impact analytical initiatives in close partnership with Marketing, Digital, Product, and Sales, developing a deep understanding of customer behavior across journeys and translating insights into actions that improve performance and decision-making across the organization. You will also play a key role in advancing how Comcast Business leverages data to optimize customer experiences—evolving from journey visibility and performance measurement to enabling more targeted, insight-driven personalization strategies over time. In parallel, you will elevate how we measure and understand customer sentiment by partnering with Product and Brand on NPS strategy, analysis, and insight integration into broader experience and performance frameworks. Job Description Responsibilities: Drive Business Impact Through Digital Insights Lead analysis of digital customer behavior across web, and integrated channels to identify opportunities to increase conversion, engagement, and pipeline contribution Translate complex data into clear, executive-ready insights tied to revenue, lead quality, and customer experience outcomes Develop and maintain KPI frameworks aligned to Comcast Business growth priorities (e.g., acquisition, retention, cross-sell) Own End-to-End Funnel & Journey Analytics Analyze the full digital funnel—from traffic acquisition through lead conversion and sales handoff—to identify friction points and optimization opportunities Partner with Marketing and GTM teams to evaluate campaign effectiveness, attribution, and segment performance Enable visibility into journey performance across key customer segments and products Optimize Digital Experience & Personalization Identify and quantify opportunities to improve digital experiences, including site UX, content performance, and personalization strategies Support testing and optimization initiatives (A/B, multivariate) by defining success metrics and analyzing results Collaborate with product, UX, and martech teams to implement insights into experience improvements Advance Data & Measurement Maturity Partner with analytics, data engineering, and martech teams to enhance tracking, tagging, and data integration across platforms Define measurement frameworks that support multi-channel attribution and customer-centric analytics Identify gaps in data, tools, or processes and recommend scalable solutions to improve insight generation Enable Executive Reporting & Decisioning Deliver concise, high-impact reporting and storytelling for senior leadership, highlighting key drivers of performance and clear action recommendations Support regular cadence (e.g., digital scorecards, campaign readouts) with a focus on insights vs. reporting outputs Align analytics outputs to strategic priorities and investment decisions What You'll Do: End-to-end digital funnel and customer journey analytics —from acquisition through conversion Identify drivers of performance, friction points, and opportunities to improve lead quality and conversion Lead measurement strategy across digital touchpoints, ensuring accurate tracking and data integrity Inform A/B testing and optimization , turning insights into scalable experience improvements Partner with Marketing, Product, Sales, and Brand to connect customer behavior, NPS, and performance outcomes Deliver executive-ready insights and recommendations that influence business decisions Build reporting that shift focus from metrics → insights → action Work at the intersection of data, digital experience, and revenue growth Influence how analytics shapes strategy and investment decisions Partner cross-functionally to drive real, measurable business impact Grow your career in a team focused on innovation, learning, and outcomes Consistent exercise of independent judgment and discretion in matters of significance. Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary. Other duties and responsibilities as assigned. What You Bring: 5+ years in digital, marketing, or customer analytics Strong experience with SQL, and data visualization BI tools (Tableau, Power BI) and Experimentation frameworks Expertise in digital analytics (e.g., Adobe Analytics) and funnel/journey analysis Proven ability to connect data to business outcomes and growth opportunities Strong communicator who can influence stakeholders and simplify complex insights Experience in B2B, telecom, or multi-channel environments is a plus Experience working within complex martech/data ecosystems and driving measurement improvements Employees at all levels are expected to: Understand our Operating Principles; make them the guidelines for how you do your job. Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services. Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our