Manager, Software Engineering QA

Cricut® empowers people to make and personalize almost anything—from custom cards and apparel to everyday items and home décor. Our smart cutting machines, design apps, and materials make creativity easy and accessible for everyone. We believe everyone is born creative, and our mission is to put the power of handmade into the hands of all. With a passionate community of Makers around the world, Cricut helps turn inspiration into real, tangible creations—one project at a time. Let’s make. Quality & Technical Leadership  Lead end‑to‑end quality strategy across Desktop Applications, Mobile (iOS/Android), APIs, and Hardware‑connected software.  Own release readiness, quality risk assessment, and go/no‑go decisions.  Define clear expectations for feature, API, and system qualification standards.  Remain hands‑on when needed by reviewing test strategies, test plans, automation results, and complex defect investigations.  Execute and analyze automation test suites.  Debug and triage complex issues across frontend, backend, APIs, and system integrations.  AI‑Enabled QA Leadership  Use AI tools in day‑to‑day QA activities to improve efficiency and coverage, including:   Change log and release notes validation  Fix analysis to verify defect resolutions and prevent regressions  Identifying impacted areas across frontend, backend, APIs, and hardware‑integrated workflows  Test case generation and optimization  Risk analysis and test prioritization  Log analysis and defect investigation  Guide teams on effective use of AI while maintaining strong engineering and testing judgment.  Help adopt AI‑assisted practices to improve QA quality, consistency, and team maturity.  People & Team Leadership  Manage and mentor QA engineers and QA leads, providing technical guidance, performance feedback, and career growth support.  Coach engineers on test strategy, risk‑based testing, automation thinking, and quality ownership.  Balance delivery execution with long‑term team development and scalability.  Build strong team capability through coaching, standards, and best practices.  Help scale QA by improving execution consistency, predictability, and maturity.  Cross‑Functional & Stakeholder Leadership   Partner closely with Product Management and Engineering to ensure requirements are testable, measurable, and aligned to customer impact.  Represent QA in cross‑functional forums, release discussions, and leadership reviews.  Communicate quality status, risks, dependencies, and trade‑offs clearly to stakeholders and executive leadership.  Present data‑driven quality metrics and insights to support decision‑making.  Process & Continuous Improvement  Continuously improve QA processes, workflows, and best practices across teams.  Contribute to defining and evolving quality metrics, dashboards, and operational reporting.  Drive improvements in test efficiency, automation effectiveness, reliability, and release predictability.  12+ years of experience in Software QA / Quality Engineering.  Proven experience as a technical QA lead and people manager.  Strong experience testing Web, Mobile, and API‑based applications.  Hands‑on expertise in test planning, regression testing, and release qualification.  Experience executing and analyzing automation frameworks.  Working knowledge of AI‑assisted QA tools and practices.  Deep understanding of QA methodologies and the SDLC.  Strong communication skills, including presenting to senior and executive stakeholders.  Ability to balance technical leadership with people leadership.  Bachelor’s degree in Engineering or equivalent practical experience.  Nice to Have  Experience testing software that interacts with hardware.  Experience qualifying consumer electronics products.  Experience leading QA across multiple teams or product areas.  Experience defining quality metrics, dashboards, or large‑scale reporting.  We’ve Got You Covered At Cricut, we take care of our people. Enjoy competitive Medical, Dental, and Vision coverage, a 401(k) match, generous PTO, tuition reimbursement, and a yearly lifestyle stipend to support your wellness and passions. You’ll also receive exclusive employee discounts—and best of all, you’ll be surrounded by some of the most talented, creative, and curious minds out there. A Quick Note Before You Apply… Cricut is in an exciting chapter of transformation. We’re evolving fast—refining our strategy, growing our teams, and raising the bar across everything we do. This is an incredible opportunity for the right kind of person—but it’s not for everyone. We’re looking for A-players—people who thrive in dynamic environments, turn challenges into momentum, and consistently deliver their best work. If that sounds like you, read on. Here’s what makes someone a great fit for this role (and for this moment at Cricut): You move with urgency. You don’t wait for perfect clarity to act—you start, learn, and adjust. You set high standards. You take ownership, deliver quality, and hold yourself accountable. You stay focused when things move fast. You prioritize what matters most and tune out the noise. You collaborate like a pro. You elevate others, communicate clearly, and bring a low-ego, high-output energy. You embrace AI as part of your toolkit. From idea exploration to data analysis and creative problem-solving, you leverage AI to accelerate innovation and amplify impact—because technology and creativity go hand-in-hand here. One More Thing (It’s a Big One) This role is in-office at least 4–5 days per week. We believe real collaboration, innovation, and culture are built face-to-face. If you’re energized by working alongside smart, kind, creative people—and love those hallway conversations that spark the next great idea—you’ll feel right at home. If you’re looking for a fully remote role, this may not be the right fit. But if you’re excited by challenge, purpose, and building something better—let’s make