Marketing Analyst I

We begin with dreams. Dreams drive our motivation. Dreams are our future. The world's dreams, people's dreams, our dreams. Our passion creates ideas that make dreams come alive. Technology and products that were only dreams become reality. All for dreams. Dreams challenge and the Nidec-Group will continue to meet the challenge. For the world's and people's tomorrows; the world's first, the world's best technologies and products; we will continue our part in creating a better society. Job Summary The Marketing Analyst supports data-driven decision-making across B2B marketing and sales efforts in the HVAC/OEM space. This role focuses on analyzing performance data, building forecasts, and developing insights that inform strategy, improve pipeline quality, and drive revenue growth. This position is ideal for someone who is analytical, curious, and eager to grow into a strategic partner for marketing and sales leadership. Job Description Key Responsibilities   Strategic Data Analysis & Forecasting   Support marketing and sales forecasting (pipeline, revenue, demand generation trends)   Analyze historical data to   identify   patterns and inform growth strategy   Assist   in building models for lead flow, conversion rates, and revenue projections   Translate business goals into measurable KPIs and track performance against targets   Market Intelligence & Analytics   Conduct market, customer, and competitive analysis to inform strategic decision-making   Track industry trends, customer needs, and competitive positioning to   identify   opportunities for growth   Measure the effectiveness of marketing programs and campaigns, providing insights and recommendations to improve performance   Reporting & Dashboarding   Build and   maintain   dashboards (Power BI, Tableau, or Excel)   Automate recurring reports for marketing and sales leadership   Ensure data accuracy and consistency across reporting systems   Data Management & Tools   Work within CRM and marketing platforms (Salesforce, HubSpot, etc.)   Help   maintain   clean, structured data for accounts, leads, and opportunities   Support tracking implementation and campaign attribution   Cross-Functional Collaboration   Partner with marketing, sales, product management, and finance teams   Assist   in aligning marketing metrics with sales outcomes and revenue goals   Support leadership with data for quarterly planning and reviews   Analyst Relations & Reporting   Build and   maintain   relationships with key industry analysts to strengthen market presence and credibility   Support analyst briefings and provide insights aligned with product strategy   Deliver   regular reporting and insights   to   senior leadership   Cross-Functional Collaboration   Partner with marketing, sales, product management, and finance teams   Assist   in aligning marketing metrics with   sales outcomes and revenue goals   Support leadership with data for quarterly planning and reviews   Additional Responsibilities   Support continuous improvement of marketing processes and tools   Perform other related duties as assigned   Qualifications   Education & Experience   Bachelor's degree in Marketing , Business,   Economics, Finance, Mathematics,   Statistics   or a related field   2–5 years of experience in   marketing, marketing analytics, or a related role (industrial, manufacturing, or HVACR industry experience preferred)   Skills & Competencies   Strong analytical skills with the ability to interpret data and translate insights into action   Excel / Google Sheets (pivot tables, formulas, data analysis)   Data visualization tools (Power BI, Tableau, or similar)   Excellent written and verbal communication skills   Strong analytical thinking and attention to detail   Understanding of marketing funnels and B2B sales processes   Ability to manage multiple projects and deadlines in a fast-paced environment   Strong collaboration and stakeholder management skills   Experience developing marketing content and positioning strategies   Proficiency   in Microsoft Office and familiarity with marketing analytics tools or CRM platforms   Preferred Qualifications   Exposure to B2B, industrial, or HVAC/OEM markets   Experience working with CRM systems (Salesforce, HubSpot)   Familiarity with forecasting, modeling, or financial metrics   Exposure   to   digital analytics (Google Analytics, etc.)   Additional Job Details Equal Employment Opportunity and Affirmative Action at Nidec Nidec is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants receive consideration for employment without regard to their age, gender, gender identity, sexual orientation, race, color, genetic information, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by law. For more information regarding your (EEO) rights as an applicant, please visit the following website: http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf Work Shift Schedule No Soliciting Nidec will not accept unsolicited resumes from individual recruiters or third party recruiting agencies in response to Nidec job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers. Pre-approval from the Nidec Talent Acquisition team is required before any external candidate can be submitted and such candidate must be submitted to the Nidec Talent Acquisition team.