Marketing and Communications Data Analyst (Top Secret cleared)

The Company   At ICF Next, we are driven by the opportunity to solve complex challenges that matter. Our teams combine   expertise   in science, technology, analytics, and program management to help government clients tackle critical national priorities. We are fearless in exploring   new ideas , relentless in delivering results for our clients, and committed to making a meaningful impact. We bring together strategists, creatives, technologists, and communicators to deliver integrated marketing and recruitment solutions that strengthen mission-driven organizations.   The Work   ICF Next is seeking a Marketing Research Manager/Strategist to support a high-visibility federal client within the national security space, focused on large-scale recruitment marketing and employer branding initiatives.   This is a fully onsite role within a secure government environment requiring close, day-to-day collaboration with client stakeholders.   The   role supports data-informed strategy development by analyzing market trends, audience insights, and campaign performance to inform recruitment marketing efforts and improve overall program effectiveness.   The role   operates   at the intersection of research, analytics, and marketing, translating data into actionable insights that support targeting, messaging, and campaign optimization in a fast-paced, mission-driven environment.   Job Location   Onsite – Washington, DC (government facility, Metro accessible).   All work is performed   onsite   in a secure federal environment. Limited telework may be authorized only as   permitted   by the client and contract requirements.   What You Will Do   Conduct market, audience, and competitive research to support recruitment marketing strategies   Analyze marketing and campaign performance data to   identify   trends and opportunities   Develop insights and recommendations to improve targeting, messaging, and engagement   Support development of audience segmentation and data-informed marketing approaches   Collaborate onsite with government stakeholders and cross-functional teams to align research with program objectives   Contribute to reporting, briefings, and presentations for stakeholders   Utilize analytics and marketing technology platforms (e.g., Google Analytics, Google Tag Manager, data visualization tools such as Tableau or Power BI, and platform-native analytics across paid media and social channels) to   monitor   performance and   identify   opportunities for improvement   Assist   in development of measurement frameworks, tracking methodologies (e.g., UTM tagging, conversion tracking, and cross-channel attribution), and performance benchmarks to support KPI reporting and optimization   Support integration and alignment of data across platforms (e.g., CRM/email systems, web analytics, and media platforms) to enable cohesive reporting and full-funnel performance insights   Identify   emerging trends in workforce behavior and digital engagement   Support   ongoing optimization efforts through testing and analysis   Basic Qualifications   Active Top Secret (TS) clearance   required   Ability to work onsite full-time in Washington, DC   U.S. citizenship   required   Bachelor’s degree in marketing, communications, business, economics, or a related field   3+ years of professional experience in marketing research, analytics, or related field   Preferred Qualifications   Experience supporting federal government or public-sector programs   Familiarity with recruitment marketing or employer branding   Experience analyzing data to generate actionable insights   Experience using analytics and reporting tools such as Google Analytics (GA4), Tableau, Power BI, or similar platforms to interpret performance data and generate insights   Familiarity with digital marketing analytics, including paid media, social media, and web performance measurement   Professional Skills   Strong analytical and problem-solving skills   Ability to translate data into clear, actionable insights   Excellent written and verbal communication skills   Ability to manage multiple priorities in a fast-paced environment   Collaborative mindset with the ability to work across teams   Working at ICF ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future. We can only solve the world's toughest challenges by building a workplace that allows everyone to thrive. We are an equal opportunity employer .   Together, our employees are empowered to share their   expertise   and collaborate with others to achieve personal and professional goals. For more information, please read our  EEO   policy. We will consider for employment qualified applicants with arrest and conviction records. Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with   sincerely held   religious beliefs, in all phases of the application and employment process. To request   an accommodation,   please email  [email protected]  and we will be happy to   assist . All information you provide will be kept confidential and will be used only to the extent   required   to provide needed reasonable accommodations.    Read more about  workplace discrimination righ t s   or our benefit offerings which are included in the  Transparency in (Benefits) Coverage   Act.   Candidate AI Usage Policy At ICF, we are committed to ensuring a fair interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate or   assist   with responses during interviews (whether in-person or virtual) is not   p