Marketing Manager Segment - SLED

Overview What We Do We calm the confusion of IT by guiding the connection between people and technology. If a customer is looking for a better way to manage their warehouse inventory, equip their workforce, or secure their data, we make it happen. All it takes is finding the right combination of tech hardware, software, cloud solutions, and support services. That’s what we do. We’re the IT Department’s IT Department. Who We Are Our team is made stronger by a multitude of backgrounds, experiences, and perspectives. It’s what makes Connection unique—what drives us to innovate and create technology solutions that stand apart from the crowd. We’d love for you to be a part of that fabric, to share your ideas and experiences with a team that thrives on fresh thinking, creativity, and helping others. Why You Should Join Us You’ll find supportive teammates and a rewarding career at Connection—plus great benefits. We take pride in supporting employees with a total rewards package that provides financial, emotional, and physical resources for you and your family.  Our compensation, 401k plans, medical insurance, and other benefits are progressive and competitive.  We value the importance of our employees’ emotional wellbeing. To support employees, we provide free therapy visits, mental health coaching and tools, and meditation resources. You’ll also enjoy a generous paid time off package that includes not only vacation and sick time, but also Wellness and Volunteer Time Off days.  Job Summary Lead. Innovate. Make Your Mark on Public Sector Marketing. Are you a strategic thinker with a passion for driving bold, data-driven marketing? Ready to take the reins and create the future of marketing for public sector clients? At Connection, we’re looking for a dynamic leader to join us as our next Segment Marketing Manager —and we want you to set the pace. In this pivotal role, you’ll own and lead the entire marketing strategy for our State & Local Government and Education (SLED) segment. You won’t just enable sales teams—you’ll architect and execute high-impact programs and campaigns that accelerate our growth and elevate our brand. Your insights and innovation will shape the way we connect with key audiences and drive measurable success across revenue, market share, and beyond. You’ll collaborate closely with visionary sales, partner management and cross-functional teams, bringing your creative ideas to life through targeted initiatives, cutting-edge campaigns, and next-gen enablement. If you’re energized by the opportunity to lead, innovate, and see your work move the needle, this is your moment. What you’ll do: Take full ownership of marketing strategy for the SLED segment Design and launch breakthrough campaigns, programs, and enablement initiatives Partner with high-performing teams to turn business goals into real-world results See your vision directly impact company growth and industry leadership Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time. Responsibilities Manages the marketing relationship with the segment (SLED). Leads marketing relationship with segment leadership team, sales, etc. Leads monthly, quarterly and annual planning and reviews with segment. Ensures there is consistent, effective communication between marketing and the segment. Translates business goals and priorities into a marketing strategy and plan that directly impacts key performance areas such as revenue, gross profit and market share. Establishes marketing priorities and goals (e.g., market share, leads, pipeline growth, vendor consideration, market awareness, sales readiness, sales effectiveness). Develops value proposition, positioning and key messages. Develops and executes thought leadership. Coordinates sales enablement to help ensure sales readiness; engages partners as appropriate Creates, develops and executes campaigns and programs while helping to identify opportunities, providing customer and market insight, and providing messaging, speakers, content, etc. Understands key market and customer characteristics and trends and develops strategies to address. Reviews relevant market research reports, industry publications and participates in seminars that are specific to technology. Summarizes findings and makes recommendations for how to incorporate these findings into our go-to-market message and/or to suggest areas to test new methodologies into the current strategy. Maintains segment profile: market share, number of customers, customer segmentation (by size, industry, etc.), average deal size, customer share of wallet, top partners, etc. Defines and understands market segments, solution categories, etc. with the goal of identifying new opportunities. Captures competitive intelligence and factors into marketing strategy as appropriate. Designs and implements the “playbook” to facilitate strategies utilizing approved methodology and available market data to write probing questions that uncover customers’ needs. Manages collateral to support the needs of the segment. Partners with Creative Services to create new collateral across multiple mediums, including print, digital and others as required. Periodically reviews existing collateral and facilitate updates, engaging with all stakeholders to ensure accuracy of company branding, message and customer-facing messaging. Periodically reviews and updates core web content for the segment to ensure the content is remains current and is consistent with approved messaging and brand elements. Periodically reviews and updates customer and vendor presentations to ensure slides remain current, reflect information in consistent format with approved messaging and brand elements. Manages functional budget for SLED segment. Performs all other duties or special projects as assigned. Min USD