Principal Engineer - Product Marketing

Are you looking for a unique opportunity to be a part of something great? Want to join a 17,000-member team that works on the technology that powers the world around us? Looking for an atmosphere of trust, empowerment, respect, diversity, and communication? How about an opportunity to own a piece of a multi-billion dollar (with a B!) global organization? We offer all that and more at Microchip Technology Inc. People come to work at Microchip because we help design the technology that runs the world. They stay because our culture supports their growth and stability. They are challenged and driven by an incredible array of products and solutions with unlimited career potential. Microchip’s nationally-recognized Leadership Passage Programs support career growth where we proudly enroll over a thousand people annually. We take pride in our commitment to employee development, values-based decision making, and strong sense of community, driven by our Vision, Mission, and 11 Guiding Values ; we affectionately refer to it as the Aggregate System and it’s won us countless awards for diversity and workplace excellence. Our company is built by dedicated team players who love to challenge the status quo; we did not achieve record revenue and over 30 years of quarterly profitability without a great team dedicated to empowering innovation. People like you. Visit our careers page to see what exciting opportunities and company perks await! Job Description: Microchip's Wireless Solutions Group is defining the next generation of wireless system-on-chip (SoC) products for the automotive market among other durable segments. We are seeking an experienced Principal Engineer - Product Marketing to own the product strategy, requirements, and business planning for our automotive wireless SoC portfolio — spanning Bluetooth Low Energy (BLE), Ultra-Wideband (UWB), and emerging connectivity standards. This is a high-impact, high-visibility role. You will drive multiple concurrent product lines from concept through definition and launch, working at the intersection of marketing, engineering, and the broader automotive ecosystem. You'll represent Microchip in key industry consortia and shape the wireless roadmap for durable, long-lifecycle markets. What You'll Do: Product Strategy & Definition Own product business plans, product requirements documents, and competitive positioning for automotive wireless SoCs targeting digital key, vehicle access, and adjacent applications. Define feature-sets and drive trade-off decisions across BLE, UWB, and next-generation connectivity standards in close collaboration with Systems, RF IP, digital & analog IP engineering teams. Build and maintain a data-driven product roadmap informed by customer needs, competitive dynamics, and technology evolution. Market & Competitive Intelligence Conduct ongoing competitive analysis of automotive wireless solutions from key competitors and translate insights into product differentiation strategy. Track and anticipate Bluetooth, UWB, and automotive connectivity standard evolution to inform forward-looking product definition Industry Consortium & Ecosystem Engagement Actively participate in industry standards bodies and consortia (e.g., Car Connectivity Consortium, Bluetooth SIG, FiRa), contributing to working groups and monitoring emerging use-cases and specification changes Translate consortium direction into actionable product requirements and customer-facing positioning. Customer & Sales Enablement Partner with worldwide automotive sales, field application engineers, and regional business development teams to support customer engagements, design-ins, and technical evaluations Develop training materials, competitive collateral, and demonstration strategies that equip the field organization to win. Cross-Functional Leadership Coordinate across hardware, software/applications, IP acquisition, and validation teams to ensure product definition milestones stay on track. Drive buy-vs-build and architectural decisions for key wireless IP blocks in collaboration with engineering leadership. Requirements/Qualifications: Required: Bachelor’s degree in Electrical Engineering, Computer Engineering, or a related equivalent field. 10+ years in semiconductor product marketing or product management, with hands-on experience defining wireless SoC or RF IC products (BLE, UWB, Wi-Fi, SubGHz, or similar). Proven track record of driving business, generating new revenue and releasing new products to market Experience driving new product definition and product business plans Demonstrated ability to engage at a technical level with architecture, design and applications Familiarity with the competitive landscape in automotive connectivity semiconductors Strong financial acumen, comfortable with revenue modeling, forecasting, margin analysis for semiconductor product lines. Excellent communication skills; able to influence cross-functional teams and leadership Preferred: Direct experience in vehicle access, digital key, PEPS, or automotive body electronics product ecosystems. Experience managing product portfolios that span multiple technologies Familiar with industry standards bodies and alliances MSEE, MSCS, or equivalent technical degree; MBA is a plus. Travel Time: 0% - 25% Physical Attributes: Hearing, Seeing, Talking Physical Requirements: 80% sitting, 10% standing, 10% walking Microchip Technology Inc is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. For more information on applicable equal employment regulations, please refer to the Know Your Rights: Workplace Discrimination is Illegal Poster . To all recruitment agencies : Microchip Tech