Product Manager – Market Analytics, Biosciences

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide. We are the people who give possibilities purpose BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. Job Description Waters Biosciences is seeking a highly analytical, commercially minded, and strategically focused Product Manager – Market Analytics to lead market intelligence, commercial analytics, and business insights across our Biosciences portfolio, with an emphasis on cell analysis and flow cytometry markets. This role serves as a key partner to Product Management, Product Marketing, Global Marketing, Sales, Commercial Operations, and Finance, translating complex market, customer, competitive, and commercial data into actionable insights that drive portfolio strategy, strengthen go-to-market execution, and accelerate growth. The successful candidate combines analytical rigor, life sciences market understanding, and business acumen to identify growth opportunities, evaluate market dynamics, shape commercial priorities, and influence strategic decisions across biopharma, academic, government, and applied research markets. This is a highly visible individual contributor role that directly impacts portfolio planning, commercial effectiveness, investment decisions, and long-term business performance. Role Purpose Drive data-informed business decisions through market intelligence, customer insights, competitive analysis, forecasting, and commercial analytics that strengthen portfolio strategy, optimize market execution, and accelerate growth across the Waters Biosciences portfolio. Serve as a trusted advisor to product and commercial leadership by delivering strategic insights that identify opportunities, guide investments, improve competitive positioning, and inform business planning. Key Responsibilities Market Intelligence & Customer Insights · Analyze market size, segmentation, share, growth rates, and competitive dynamics across key life sciences markets and applications. · Develop actionable customer, application, and workflow insights through quantitative and qualitative research methodologies. · Lead voice-of-customer initiatives, customer segmentation analyses, win/loss assessments, and persona development programs. · Identify emerging market trends, growth opportunities, competitive risks, and evolving customer needs. · Develop strategic market assessments that inform portfolio priorities, market investments, and growth strategies. · Translate complex market and customer data into clear business recommendations for commercial and product leadership teams. Commercial Analytics & Business Performance · Measure and evaluate the effectiveness of commercial and marketing initiatives across digital, field, and channel activities. · Develop executive dashboards and performance reporting that provide visibility into pipeline health, funnel conversion, customer engagement, and return on investment. · Identify performance drivers and recommend actions that improve demand generation effectiveness and commercial outcomes. · Deliver insights that inform business decisions, resource allocation, and growth strategies. · Present findings, recommendations, and performance trends to senior leadership and cross-functional stakeholders. · Establish key performance indicators and reporting frameworks that strengthen business visibility and performance management. Portfolio Strategy & Competitive Intelligence · Partner with Product Management and Product Marketing teams to inform portfolio strategy, commercialization priorities, and lifecycle decisions. · Conduct competitive intelligence assessments covering products, technologies, pricing, positioning, messaging, and market developments. · Evaluate market opportunities, business cases, and investment priorities using data-driven analysis. · Develop recommendations that strengthen competitive differentiation and market positioning. · Assess pricing and value proposition opportunities that improve portfolio performance and customer adoption. · Generate insights that influence portfolio planning and growth investments. Forecasting & Strategic Planning · Lead market modeling, scenario planning, and forecasting initiatives that support annual operating plans and commercial growth strategies. · Develop demand forecasts, market outlooks, and business performance projections that guide investment decisions and resource allocation. · Partner with Commercial Operations, Sales Leadership, and Finance teams to align assumptions, business expectations, and planning priorities. · Evaluate market and commercial trends to improve forecast accura