Product Manager, Marketing Automation

WHO ARE WE: Headquartered in Southern California, Skechers—the Comfort Technology Company®—has spent over 30 years helping men, women, and kids everywhere look and feel good. Comfort innovation is at the core of everything we do, driving the development of stylish, high-quality products at a great value. From our diverse footwear collections to our expanding range of apparel and accessories, Skechers is a complete lifestyle brand. ABOUT THE ROLE: The Product Manager, Marketing Automation is a highly technical, strategic role responsible for bridging CRM and Loyalty business teams with Platform Engineering. This role owns the strategy, capability roadmap, and operational integrity of the Salesforce Marketing Cloud (SFMC) platform. The Product Manager ensures the platform is scalable, reliable, and aligned to business outcomes while partnering closely with Solution Architecture and Production Support teams. This role exists to close the gap between platform capability and business execution, ensuring measurable business impact. WHAT YOU WILL DO: Platform Ownership & Strategy  Own the Salesforce Marketing Cloud product roadmap, defining and prioritizing capabilities that support business growth and customer engagement  Establish scalable frameworks for journey orchestration, personalization, and automation  Define platform standards, guardrails, and best practices to ensure consistent execution  Ensure alignment between platform capabilities and evolving business needs  Cross‑Functional Leadership & Alignment  Serve as the primary liaison between CRM and Loyalty teams and Platform Engineering  Translate business objectives into clear product requirements and prioritized backlogs  Partner with Solution Architecture to define aligned implementation approaches  Drive alignment across technical and non‑technical stakeholders  Data & Platform Integrity  Own the end‑to‑end data flow strategy across the Salesforce Marketing Cloud ecosystem  Ensure data quality, segmentation logic, and personalization accuracy  Define integration requirements between SFMC and enterprise systems  Establish governance standards for data usage, privacy, and compliance  Innovation & Capability Development  Evaluate and prioritize new platform capabilities, including AI‑driven personalization  Identify opportunities to improve marketing effectiveness through data and automation  Drive continuous improvement to increase platform efficiency and scalability  Campaign Operations & Optimization  Oversee the campaign development lifecycle from strategy through execution and analysis  Implement A/B testing frameworks and optimization strategies  Ensure deliverability best practices and maintain sender reputation  WHAT WE NEED FROM YOU: Technical Expertise   5+ years of hands‑on Salesforce Marketing Cloud experience  Advanced knowledge of email marketing best practices and compliance  Proficiency in SQL and AMPscript  Experience with APIs and enterprise data integrations  Business & Product Skills   Proven experience translating business needs into scalable solutions  Strong understanding of customer lifecycle marketing and segmentation  Experience with CRM systems, loyalty programs, and CDPs  Leadership & Communication   Strong cross‑functional stakeholder management skills  Ability to communicate complex technical concepts to business audiences  Experience working in agile product and engineering environments  PREFERRED QUALIFICATIONS:   Salesforce Marketing Cloud certifications  Experience with AI‑driven marketing tools and advanced personalization  Background in retail, e‑commerce, or loyalty programs  Experience supporting global platforms  SUCCESS METRICS:   Adoption and effectiveness of platform capabilities  Reliability and scalability of the marketing automation platform  Improvements in marketing performance driven by platform enhancements  Stakeholder satisfaction across business and technical teams  The pay range for this role is $110,000-$150,000/yr USD. About Skechers Skechers, a global Fortune 500® company, develops and markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,300 Skechers retail locations. Equal Employment Opportunity Skechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law. Reasonable Accommodation Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing [email protected]. To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily.  The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.