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NielsenIQ · Washington, D.C.

📍 Bogota, DC, covia smartrecruitersPosted 2026-07-23
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NielsenIQ is seeking a talented Sales Development Representative (SDR) is to manage, develop and grow qualified lead volume and sales pipeline for the Financial Services team. This role is primarily responsible for:  qualifying inbound inquiries to determine sales readiness  outbound prospecting via email, social and phone into target accounts in an effort to schedule initial meetings for sales representatives, and  supporting in-person and virtual events via pre- and post-event outreach.  This role is often the first touchpoint for prospects interested in NielsenIQ solutions and will set the tone for the sales cycle following. Professionalism, enthusiasm, and excellent communication are key characteristics to be successful in this role. The ideal candidate will be a highly energized self-starter who can thrive working autonomously while also being skilled at building solid working relationships with cross-functional team members and sales stakeholders.  Responsibilities  Learn continuously and develop into an industry and NielsenIQ solutions expert  Effectively pitch products and solutions to key decision makers at all levels of a prospect's organization by understanding their needs and demonstrating how NielsenIQ solutions can meet their requirements  Respond to and effectively qualify inbound inquiries in a timely manner to assess sales readiness and qualifications prior to connecting prospects with sales resources  Conduct outbound prospecting activities (phone calls, email, social media, attend tradeshows) into target markets / accounts to identify, connect and engage (schedule meetings) with decision makers in order to generate qualified, sales-ready leads  Support the success of marketing sponsored in-person and virtual events; including pre-event promotion to drive attendance and post-event follow up to engage and qualify prospects for sales  Develop and methodically drive execution of daily, weekly and monthly activity cadence plans that maximize prospecting efficiency and effectiveness including account and contact-level research, pre-call planning and hyper-personalized messaging via key channels  Meet and exceed key activity and performance metrics for calls, emails, social touches, appointments scheduled, conversion to opportunity, and beyond  Maintain accurate CRM records of all lead and prospecting activities by consistently adhering to defined lead management processes and SLAs  Build relationships with aligned sales team members to nurture leads through opportunity and ensure lead quality is driving conversion to pipeline and revenue  4-year college degree plus at least 2 years of sales or complimentary experience, or equivalent combination of education and experience  Professional experience on a customer-focused performance-driven, high-growth, fast-paced sales, service or marketing team  Experience and/or interest in Capital Markets.  Strong interpersonal skills with ability to professionally interact with a diverse blend of personalities to identify and reach desired outcomes while maintaining strong relationships  Excellent researching and problem-solving skills, including the ability to analyze, compare, evaluate, reconcile and derive actionable insights and next steps  Experience preferred with tools, such as Microsoft Office Suite, MS Dynamics 365 (CRM), Salesloft, LinkedIn Sales Navigator, and ability to quickly learn new technologies  Exceptional ability to actively listen to, and effectively communicate with, prospects and customers in a variety of mediums, such as written or verbal  Team player that exhibits a positive attitude, composure under pressure and willingness to think out of the box to drive results  Detail oriented, methodical and process driven mentality  Sound time management and organizational skills  Must be a self-starter and highly ambitious to grow knowledge, skills and career Our Benefits Flexible working environment Volunteer time off LinkedIn Learning Employee-Assistance-Program (EAP) NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/ About NIQ NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com Want to keep up with our latest updates? Follow us on:  LinkedIn  |  Instagram  |  Twitter  |  Facebook Our commitment to Diversity, Equity, and Inclusion At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide

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