Senior Director, Commerce

Who we are: Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste. We support 100% remote work for this role! We’d love to hear from you if: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch. As Senior Director, Commerce, you will lead Commerce strategy across a book of major clients while also helping define and elevate the excellence of Tinuiti’s broader Commerce practice. You will translate business ambition into integrated commerce growth plans that drive measurable outcomes across marketplaces, retail media, and the broader commerce ecosystem. In addition to leading senior client strategy, you will raise the bar on commerce innovation, output quality, hiring, capability building, and best practices across the department. This role is best suited for a senior commerce leader who combines deep subject matter expertise with strong commercial judgment, executive client presence, and the ability to scale impact through people, standards, and functional leadership. Key Responsibilities: Client-Centric: Design and socialize multi-year commerce growth strategies aligned to client objectives, investment priorities, and market realities. Build and sustain trusted relationships across senior stakeholder systems, including executive-level client contacts, while navigating complex commerce platform, retail, and organizational dynamics. Own a portfolio of commerce client relationships, ensuring strategies are tied to measurable business outcomes such as growth, retention, profitability, and market share. Lead high-stakes client meetings and executive presentations, translating complex commerce issues into clear trade-offs, recommendations, and action plans. Serve as a key leader in marquee new business efforts, shaping differentiated solutioning, executive storytelling, and commerce growth narratives. Set the bar for commerce strategy quality across the portfolio, ensuring client plans, recommendations, and executive narratives are commercially sharp, integrated, and consistently decision-oriented. Product-Led: Drive deep adoption of Tinuiti’s product suite, third-party technology, and AI-enabled workflows to improve efficiency, insight quality, and client outcomes. Drive innovation across the Commerce practice by identifying better ways to use Tinuiti product capabilities, third-party technology, and AI-enabled workflows to improve team efficiency, strategic quality, and client outcomes. Partner closely with Innovation & Growth and adjacent leaders to identify what is next for the commerce practice, codify emerging best practices, and translate innovation into scalable team adoption. Help shape how the Commerce department uses tools, workflows, and product capabilities - not just within client accounts, but as a broader competitive advantage for the practice. Champion product-led innovation in the commerce practice by translating team needs, platform shifts, and client challenges into structured feedback and better use of internal and external tools. Data & Measurement Data-Driven: Oversee the use of commerce performance data, platform signals, and broader business metrics to extract actionable insights and develop strategic recommendations for clients. Ensure commerce strategies are tied to clear KPIs, rigorous measurement, and ongoing optimization against client goals and business outcomes. Guide teams in turning data into compelling narratives that explain what is happening, why it matters, and what the client should do next. Encourage thoughtful experimentation, testing, and analytical rigor so commerce decisions are informed by evidence rather than platform habit alone. Raise the overall analytical quality of the department by reinforcing high standards for measurement, interpretation, and strategic recommendation-making across teams. Channel Specific Expertise & The Tinuiti Way: Oversee the development and execution of comprehensive commerce strategies, leveraging deep expertise in commerce platforms, marketplace dynamics, and full-funnel commerce growth. Act as a thought leader in the commerce space, contributing strategic POVs internally and externally on emerging trends, best practices, and growth opportunities. Create stronger cross-functional collaboration between commerce specialists, client teams, and adjacent channel experts so account strategies are integrated, efficient, and commercially useful. Raise the quality bar for commerce strategy, communication, operating discipline, and thought leadership across the department - not just within your own accounts. Help define and socialize best practices for how commerce teams work across platforms, categories, and client types, ensuring stronger consistency and easier scaling of excellence. Act as a visible thought leader for the Commerce practice, contributing internal POVs, external thought leadership, and practical guidance on where the market is going next. Owner Mindset: Own strategic plans to drive growth, retention, profitability, and portfolio health across assigned commerce clients. Identify and diagnose op