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Senior Director, Customer Marketing

Cohesity · San Francisco Bay Area

📍 Santa Clara, CA - USA (Office)via workday
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Interested candidates based outside of the designated areas are welcome to apply, provided they have the indefinite right to work in the job location. Cohesity is a leader in AI-powered data security and management. Aided by an extensive ecosystem of partners, Cohesity makes it easy to secure, protect, manage, and get value from data — across the data center, edge, and cloud. Cohesity helps organizations defend against cybersecurity threats with comprehensive data security and management capabilities, including immutable backup snapshots, AI-based threat detection, monitoring for malicious behavior, and rapid recovery at scale. We’ve been named a Leader by multiple analyst firms and have been globally recognized for Innovation, Product Strength, and Simplicity in Design. Join us on our mission to shape the future of our industry. Want to help us simplify the world of data management? Join Cohesity! Senior Director, Customer Marketing   The Senior Director, Customer  Marketing  develops and executes customer advocacy, community, reference, and storytelling strategies that support Cohesity’s mission,  objectives , and corporate priorities. The ideal candidate is a trusted  partner to customers, executives, Sales, Marketing, Product, and Customer Success teams — and a deft communicator focused on  building  innovative programs that drive measurable business outcomes.   This  highly visible  role  requires a leader who can quickly build trust, influence across functions, scale strategic programs, and bring customer voices to life in ways that  engage prospects, deepen  relationships, and strengthen Cohesity’s market leadership.   Reporting to the VP of Corporate Communications, this  role  will lead  a small but mighty team and  oversee staff, vendors, agencies, and cross-functional programs.  The  right candidate brings executive presence, customer obsession, strategic rigor, operational excellence, and a willingness to experiment with emerging media and AI.   HOW YOU’LL SPEND YOUR TIME HERE:   Lead the strategy for Cohesity’s customer marketing and advocacy programs, aligning priorities to business  goals  and defining clear metrics for success.   Build and scale high-impact customer storytelling programs across case studies, videos, executive references, reviews, peer-to-peer engagement, advisory boards, user groups, and community advocacy.   In partnership with Sales and company executives,  identify  priority customers for advocacy  initiatives , strategic briefings,  speaking opportunities,  and  other high-value opportunities.   Design, manage, and scale the Executive Advisory Board  and Customer Advisory Board  program s ,  from  member  selection  and  agenda planning  to  executive participation,  meeting execution, follow-up , and ongoing engagement.   Build and scale  the Cohesity Community   to  foster customer  engagement,  advocate  for customer needs, and  drive  brand loyalty and growth through innovative community-focused initiatives.   Drive content excellence by translating customer outcomes into compelling narratives for Sales, Marketing, PR, AR, social, events, executive presentations, webinars, and digital channels.   Experiment fearlessly with emerging media and AI to scale content production, personalize customer engagement, surface advocacy insights, and improve program efficiency.   Lead, mentor, and develop a high-performing customer marketing team that  operates  with clarity, creativity, accountability, and a deep commitment to  the customer  experience.   Leverage data to  guide  program   and resourcing decisions.  Define KPIs and use insights to  spot  opportunities , improve results, and  demonstrate  business impact.   WE’D LOVE TO TALK TO YOU IF YOU HAVE MANY OF THE FOLLOWING:   10–15+ years of customer marketing, customer advocacy, community, or related marketing experience, preferably in a global B2B technology environment.   Strong executive presence and the ability to  operate  as a trusted partner to senior leaders, customers, and cross-functional stakeholders.   A proven ability to be both strategic and resourceful — setting  a clear vision , building scalable programs, and  executing with  urgency in a fast-paced environment.   A passion for exceptional writing, storytelling, and visual communications, with a strong understanding of how to make customer stories resonate across audiences and channels.   Experience using AI tools to enhance productivity, streamline workflows, personalize engagement, support decision-making, and improve the speed and quality of marketing outputs.   Strong analytical skills and experience defining KPIs, measuring program effectiveness, and using data to  optimize  customer advocacy, references, reviews, community, and storytelling programs.   Meticulous attention to detail and the ability to manage  numerous  projects and work streams end-to-end.   Experience building, mentoring, and coaching high-performing teams, with a keen sense of purpose and a commitment to employee development.   WE ARE EXTRA EXCITED IF YOU HAVE ANY OF THE FOLLOWING:   Experience in enterprise technology, cybersecurity, data security, data management, cloud, SaaS, or other complex B2B environments.   Hands-on experience with customer advocacy platforms, customer review programs, community platforms, reference management systems, or marketing automation tools.   Experience building or deploying AI-enabled workflows, bots, automation, or insight-generation tools to improve customer marketing operations.   BS/BA preferred.   HOW YOU’LL GROW:   Lead with Influence:  Develop your leadership skills, inspiring and motivating your team to achieve exceptional results.   Expand Your Horizons:  Gain exposure to diverse customers, global business practices, and high-priority go-to-market initiatives.   Become a Strategic Partner:  Build strong relationships across

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