Senior Director, Internal Communications & Experience (People & Culture)

OUR STORY: Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldly grow the lifestyle brands and experiences that define it. In addition to Equinox, our other brands,  SoulCycle and Equinox Hotels  are all recognized for inspiring and motivating members and employees to maximize life. Our portfolio of brands is recognized globally with locations within every major city across the United States in addition to London, Toronto, and Vancouver.  OUR CODE: We are passionate about  high performance living  and we practice what we preach – investing time in our own health and fitness. We believe that everyone has untapped potential within them and it takes a  disruptive approach  to unleash it. We  dream big  and don’t settle for the status quo. We  sweat the details . We never accept less than  110%  to  help each other  deliver the Equinox experience and enable our members to get great results.  We are obsessed with what’s new, what’s now,  what’s next . Never following, always leading, and living ahead of the moment in fashion, culture, and consumer behavior. We aren’t just a company; we’re a community vested in each other’s success. We value  humility  and a  team approach  at every level of the company. If you are a high performing individual who is passionate about winning and inspiring others then we are excited to discuss career opportunities with you Reporting to the Chief People Officer, the Senior Director of Internal Communications & Experience is a strategic, hands-on leader who owns the employee communications experience across a complex, field-first organization. With approximately 12,000 employees, the vast majority working in fitness clubs across the U.S., the UK and Canada. This role demands a sophisticated communicator who understands how to reach, engage, and inspire a workforce that is largely deskless.and not always reachable via traditional corporate channels. This is a dedicated internal communications role; a separate PR and Corporate Communications function manages all external and media-facing work. The function does work closely with Marketing in order to share brand launches and initiatives. This leader will partner with that team on employee-related scenarios where internal and external messaging must be aligned, including crisis communications situations involving people-related matters. The Senior Director is responsible for building modern, channel-appropriate strategies that meet employees where they are — on the clubfloor, between classes, on a mobile device, while also navigating C-suite communications with the sophistication and pace that executive leadership demands for a growing business. They will oversee the internal communications ecosystem, draft compelling internal messages, and lead employee engagement events that connect a geographically dispersed team to a shared culture and mission.  Key Responsibilities  Strategic Leadership & Management  Develop and execute an internal communications strategy purpose-built for a field-first workforce, ensuring every employee, regardless of whether they have a company email or sit behind a desk feels informed, connected, and part of a larger mission.  Lead, mentor, and inspire a high-performing internal communications team, fostering a culture of creativity, accountability, speed, and continuous improvement.  Serve as a strategic advisor to the C-suite on internal communications, executive messaging, organizational change, and employee engagement; bring a modern sensibility to how leaders communicate and how information is consumed in today’s environment.  Partner cross-functionally with People & Culture, Operations, Legal, and the PR/Corporate Communications team to ensure message alignment, consistency, and discipline across the enterprise; serve as the internal voice when external communications touch employees.  Field-First & Multi-Channel Communications Strategy  Manage a multi-channel communications ecosystem built for a workforce that is predominantly deskless — leveraging mobile-first platforms, digital signage, SMS, team apps, and other non-email channels to reach employees working on club floors, in classes, and across facilities.  Stay ahead of how people consume information bringing a modern, platform-aware mindset to the selection and use of communication tools, formats, and cadences that resonate with a fitness-industry field workforce.  Measure communication effectiveness across channels and continuously refine the strategy based on reach, engagement, and employee feedback.  Internal Communications & Employee Engagement  Lead a comprehensive internal communications strategy that ensures all 12,000 employees from corporate headquarters to the club floorfeel informed, inspired, and connected to the company’s mission, values, and direction.  Own and manage the full internal communications channel mixincluding the company intranet (ongoing curation, governance, and continuous improvement), digital communications tools, leadership messaging, newsletters, town halls, and emerging platforms that reflect how today’s workforce actually consumes information.  Partner closely with People & Culture team to create and execute employee engagement initiatives, milestone and recognition programs, and campaigns that strengthen culture, enhance retention, and celebrate the contributions of a largely field-based team.  Guide internal communication efforts during organizational change, restructuring, or sensitive people-related matters — ensuring clarity, transparency, and trust across all employee audiences, with particular attention to how messages land differently for corporate versus field employees.  Crisis Communications & Risk Management  In partnership with the PR and Corporate Communications team, develop and maintain employee-facing crisis