Senior Director, Marketing

Overview Who we are. Dendreon is making the battle against cancer personal. Founded on the belief that the immune system holds the key to the future of cancer care, Dendreon is committed to the delivery of treatments that harness the power of the body’s immune system to attack cancer cells. If you are looking to positively impact the lives of patients, we want you to join our team. Headquartered in Seal Beach, California, and with sizable locations in Union City (Greater Atlanta), Georgia and Seattle, Washington, as well as countrywide Commercial and Medical Science Liaisons teams, we have a diverse offering of exciting opportunities. What we do. Vision – Pioneering the future of immunotherapy.Mission – Making the battle against cancer personal through immunotherapy treatments that extend lives. How we do it. The Dendreon Way. We are a purpose-driven, value-based culture. At Dendreon, we… Put Patients First:  Every day is a new opportunity to improve the lives of patients living with cancer. Act with Integrity: Be honest, transparent, and committed to doing what’s right in every situation. Build Trust: Building trust takes time. Engage teammates, be candid and transparent. Raise the Bar: Harness continuous improvement, foster innovation and elevate our people. Drive Results:  Be accountable and execute – we win when everyone performs. Primed for Growth - Contract/Partner Manufacturing Business Unit. Dendreon has been working in the cellular immunotherapy space for over 10 years and brings all the experiences that comes with developing a complex manufacturing process from clinical development through to consistent commercial production. Dendreon is unmatched in its patient logistics/operational functions, manufacturing excellence in cellular therapies and commercial sales team for cellular immunotherapies. Given this expertise, we plan to leverage these strengths to grow Dendreon's pipeline of products initially through contract manufacturing for partners and then patient operations and eventually commercial sales. Are you ready? Our high-performing organization challenges, develops, and rewards employees interested in pushing past typical career limitations. If you are passionate about helping patients and looking for a unique career opportunity, view our open positions to apply or refer a friend today. Job Summary: The Senior Director, Marketing, is a key member of the Commercial Leadership Team and serves as the strategic and operational leader for the PROVENGE® brand. This individual is accountable for developing and executing the comprehensive commercial strategy for PROVENGE, the first and only FDA-approved autologous cellular immunotherapy for metastatic castration-resistant prostate cancer (mCRPC). This leader will drive brand performance by accelerating physician adoption, increasing patient identification and referrals, optimizing treatment center engagement, and strengthening PROVENGE's position within the evolving prostate cancer treatment landscape. The role oversees all aspects of HCP, patient, caregiver, referral network, digital, and omnichannel marketing while ensuring alignment with Dendreon's growth strategy. The Senior Director will partner closely with Sales, Market Access, Medical Affairs, Manufacturing, Commercial Operations, Regulatory, Legal, and Executive Leadership to develop integrated strategies that expand patient access, enhance customer engagement, and deliver sustainable revenue growth. In addition, this individual will lead the marketing organization, oversee agency partnerships and commercial investments, and drive a culture of accountability, innovation, and commercial excellence. Responsibilities Strategic Brand Leadership Own and lead the U.S. PROVENGE brand strategy, including annual planning, long-range strategic planning, and lifecycle management initiatives. Develop and execute growth strategies focused on increasing patient identification, physician referrals, treatment center utilization, and market penetration. Continuously evaluate the prostate cancer treatment landscape, competitive dynamics, clinical advances, and evolving treatment pathways to identify opportunities and risks. Strengthen PROVENGE's positioning as a foundational immunotherapy option through compelling value propositions, evidence-based messaging, and differentiated customer engagement strategies. Identify opportunities to optimize the patient journey and reduce barriers to treatment initiation. Serve as the commercial brand leader and trusted advisor to Executive Leadership on market trends, business performance, and growth opportunities. Commercial Marketing & Customer Engagement Lead development and execution of integrated omnichannel marketing campaigns across HCP, patient, caregiver, and referral audiences. Design innovative programs that drive awareness, education, consideration, referral activity, and treatment adoption. Develop segmentation, targeting, and engagement strategies for urologists, medical oncologists, advanced practice providers, and treatment centers. Lead patient-focused initiatives that improve awareness of PROVENGE and facilitate timely treatment discussions. Oversee national promotional campaigns, congress strategy, speaker bureau programs, digital marketing, field engagement tools, and patient support marketing initiatives. Partner with Commercial Operations and Sales Leadership to ensure field teams are equipped with effective resources and insights that drive customer engagement and business results. Advance digital transformation through enhanced customer engagement platforms, CRM optimization, marketing automation, and data-driven personalization. Market Development & Business Growth Develop strategies that expand the PROVENGE referral ecosystem among community urologists, oncology practices, and treatment centers. Partner with Market Access to address reimbursement,